Editing Agenda-setting theory (section)

=== In the United States ===

==== Use of Twitter in political agenda setting ====
Agenda setting theory has been particularly useful in the analysis of politicians’ use of social media in the United States. A 2016 study of several thousand tweets from U.S. Governors used the first two levels of agenda-setting theory (issue level and framing) in order to better understand how politicians used Twitter as a platform.<ref name="Yang-20162">{{Cite book |last1=Yang |first1=Xinxin |title=Social Informatics |last2=Chen |first2=Bo-Chiuan |last3=Maity |first3=Mrinmoy |last4=Ferrara |first4=Emilio |year=2016 |isbn=978-3-319-47879-1 |series=Lecture Notes in Computer Science |volume=10046 |pages=330–344 |language=English |chapter=Social Politics: Agenda Setting and Political Communication on Social Media |doi=10.1007/978-3-319-47880-7_20 |arxiv=1607.06819 |s2cid=2647723}}</ref> The research found that Democrats and Republicans used Twitter in nearly equal amounts to communicate their agendas, but Democrats were not as aligned in the agendas they prioritized.<ref name="Yang-20162" /> A later study found that newspapers and Twitter have a reciprocal relationship when it comes to predicting national policy issues during elections.<ref>{{cite journal |last1=Conway-Silva |first1=Bethany A. |last2=Filer |first2=Christine R. |last3=Kenski |first3=Kate |last4=Tsetsi |first4=Eric |title=Reassessing Twitter's Agenda-Building Power: An Analysis of Intermedia Agenda-Setting Effects During the 2016 Presidential Primary Season |journal=Social Science Computer Review |date=August 2018 |volume=36 |issue=4 |pages=469–483 |doi=10.1177/0894439317715430 }}</ref>

====Non-political application====
McCombs and Shaw originally established agenda-setting within the context of a presidential election and there have been numerous studies regarding agenda setting and politics. However, more recently scholars have been studying agenda setting in the context of brands. The theory can also be applied to commercial advertising, business news and corporate reputation,<ref>Carroll, C. E. (2004). How the Mass Media Influence Perceptions of Corporate Reputation: Exploring Agenda-setting Effects within Business News Coverage. (Unpublished doctoral dissertation), The University of Texas at Austin, Austin, Texas.
Carroll, C. E. (2011). Corporate reputation and the news media: Agenda setting within business news in developed, emerging, and frontier markets. New York: Routledge.
.</ref> business influence on federal policy,<ref>Berger B. (2001). [http://www.asc.upenn.edu/usr/ogandy/C45405%20resources/Berger%20private%20issues.pdf Private Issues and Public Policy: Locating the Corporate Agenda in Agenda-Setting Theory] {{webarchive|url=https://web.archive.org/web/20110716120634/http://www.asc.upenn.edu/usr/ogandy/C45405%20resources/Berger%20private%20issues.pdf |date=2011-07-16 }}.</ref> legal systems, trials,<ref>Ramsey & McGuire, 2000</ref> roles of social groups, audience control, public opinion, and [[public relations]].
* '''Agenda-setting in business communication''': Corporate ranking systems have an agenda setting effect; when a business is highly ranked in these systems they are often displayed in the news media, which in turn keeps them in the minds of the public.<ref>{{cite journal |last1=Carroll |first1=Craig E |last2=McCombs |first2=Maxwell |title=Agenda-setting Effects of Business News on the Public's Images and Opinions about Major Corporations |journal=Corporate Reputation Review |date=April 2003 |volume=6 |issue=1 |pages=36–46 |doi=10.1057/palgrave.crr.1540188 |url=http://americanae.aecid.es/americanae/es/registros/registro.do?tipoRegistro=MTD&idBib=3937789 }}</ref>
* '''Agenda-setting in advertising''': Ghorpade demonstrated media's agenda-setting can "go beyond the transfer of silence to the effect of intended behavior" and is thus relevant to [[advertising]].<ref>{{cite journal | last1 = Ghorpade | first1 = Shailendra | year = 1986 | title = Agenda setting: A test of advertising's neglected function | journal = Journal of Advertising Research | volume = 26 | issue = 4| pages = 23–27 }}</ref>
* '''Agenda-setting in interpersonal communication''': Those who rely on mass media for news influence those who mostly rely on [[interpersonal communication]] in regards to agendas.<ref name="Yang-2003">{{cite journal |last1=Yang |first1=Jin |last2=Stone |first2=Gerald |year=2003 |title=The powerful role of interpersonal communication in agenda setting |journal=Mass Communication and Society |volume=6 |issue=1 |pages=57–74 |doi=10.1207/s15327825mcs0601_5 |s2cid=59422932}}</ref> One study found that even those who rely on interpersonal communication for their news still share the same agenda that is prolific in the news media due to peers disseminating that agenda.<ref name="Yang-2003" />
* '''Agenda-setting in [[health communication]]''': Ogata Jones, Denham and Springston (2006) studied the mass and interpersonal communication on [[breast cancer]] screening practice and found that mass media is essential in "setting an agenda for proactive health behaviors". Women who were directly or indirectly exposed to news articles about breast cancer tended to conduct more frequent screenings than those had not read such articles.<ref>{{Cite journal|title = Effects of Mass and Interpersonal Communication on Breast Cancer Screening: Advancing Agenda-Setting Theory in Health Contexts |last1 = Ogata Jones |first1 = Karyn |last2 = Denham |first2 = Bryan E. |last3 = Springston |first3 = Jeffrey K.|date = February 2006 |journal = Journal of Applied Communication Research |doi = 10.1080/00909880500420242 |issn = 0090-9882 |pages = 94–113 |volume=34|s2cid = 216151847 }}</ref> Additional research shows that effectively using social media platforms encourages health promotion and intervention as opposed to the traditional communicative strategies.<ref>{{Cite journal |last1=Albalawi |first1=Yousef |last2=Sixsmith |first2=Jane |date=2015-11-25 |title=Agenda Setting for Health Promotion: Exploring an Adapted Model for the Social Media Era |journal=JMIR Public Health and Surveillance |language=EN |volume=1 |issue=2 |pages=e5014 |doi=10.2196/publichealth.5014 |pmc=4869225 |pmid=27227139 |doi-access=free }}</ref>
* '''Agenda setting and non-profit organizations''': A study done in 2013 on the correlation between media coverage of natural disasters, the public’s attention to the disaster, and donations to [[Nonprofit organization|non-profit organizations]] for disaster relief showed a strong positive correlation between media coverage and public response to the disaster.<ref>{{cite journal |last1=Waters |first1=Richard D. |title=Tracing the Impact of Media Relations and Television Coverage on U.S. Charitable Relief Fundraising: An Application of Agenda-Setting Theory across Three Natural Disasters |journal=Journal of Public Relations Research |date=August 2013 |volume=25 |issue=4 |pages=329–346 |doi=10.1080/1062726X.2013.806870 }}</ref>