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== Endorsements and philanthropy == The BBC signed Button to promote its [[BBC Red Button|BBCi]] digital television interactive service from December 2003 to January 2004.<ref>{{Cite web|url=https://www.campaignlive.co.uk/article/bbci-signs-f1-star-button-biggest-ever-campaign/197231|title=BBCi signs up F1 star Button for biggest ever campaign|last=Carter|first=Ben|date=3 December 2003|website=[[Campaign (magazine)|Campaign]]|url-status=live|archive-url=https://web.archive.org/web/20191214091515/https://www.campaignlive.co.uk/article/bbci-signs-f1-star-button-biggest-ever-campaign/197231|archive-date=14 December 2019|access-date=14 December 2019}}</ref> He is a brand ambassador for [[Head & Shoulders]], and appeared in advertising campaigns for the company.<ref name=H&SBUT/> Other companies that Button has done business with are [[Hilton Worldwide|Hilton]], [[Hugo Boss]], [[Santander Bank]], [[Tag Heuer]], [[Vodafone]],<ref name=H&SBUT>{{cite news|last=Thomas|first=Joe|url=https://www.campaignlive.co.uk/article/jenson-button-becomes-head-shoulders-brand-ambassador/1005130|title=Jenson Button becomes Head & Shoulders brand ambassador|work=Campaign|date=24 May 2010|access-date=7 May 2020|archive-date=2 August 2020|archive-url=https://web.archive.org/web/20200802042917/https://www.campaignlive.co.uk/article/jenson-button-becomes-head-shoulders-brand-ambassador/1005130|url-status=live}}</ref> Baylis & Harding,<ref>{{cite news|last=Selwood|first=Daniel|title=Jenson Button is first male ambassador for grooming brand Baylis & Harding|url=https://www.thegrocer.co.uk/marketing/jenson-button-is-baylis-and-hardings-first-male-ambassador/570739.article|work=[[The Grocer]]|date=20 August 2018|access-date=13 May 2020|archive-date=15 November 2020|archive-url=https://web.archive.org/web/20201115201052/https://www.thegrocer.co.uk/marketing/jenson-button-is-baylis-and-hardings-first-male-ambassador/570739.article|url-status=live}}</ref> and [[Hackett (clothing brand)|Hackett London]].<ref>{{Cite web |last=Rajesh |first=Sharyna |date=11 December 2023 |title=Hackett teams up with Jenson Button for Absolute fragrance launch |url=https://cosmeticsbusiness.com/hackett-teams-up-with-jenson-button-for-absolute |access-date=15 December 2023 |website=Cosmetics Business |archive-date=15 December 2023 |archive-url=https://web.archive.org/web/20231215152756/https://cosmeticsbusiness.com/hackett-teams-up-with-jenson-button-for-absolute |url-status=live }}</ref> As a result of Button's endorsement money and Mercedes salary, he was listed as one of the world's top-earning drivers in motorsports by ''[[Forbes]]'' between June 2012 and June 2013.<ref>{{cite web|title=#10 Jenson Button|url=https://www.forbes.com/pictures/mli45eejlg/10-jenson-button/|work=[[Forbes]]|access-date=6 May 2020|url-status=live|archive-url=https://web.archive.org/web/20180125171851/https://www.forbes.com/pictures/mli45eejlg/10-jenson-button/|archive-date=25 January 2018}}</ref> He and multi-sport brand Dare 2b collaborated on a men's ski range of clothing and accessories called AW20 in 2020.<ref>{{cite web|last=Hughes|first=Megan|title=Dare 2b Launch Collaboration with Jenson Button|url=https://www.inthesnow.com/dare-2b-collaboration-jenson-button/|work=In The Snow|date=30 September 2020|access-date=16 November 2020|archive-date=28 October 2020|archive-url=https://web.archive.org/web/20201028141505/https://www.inthesnow.com/dare-2b-collaboration-jenson-button/|url-status=live}}<br />{{cite web|title=Promotion: Jenson Button Joins Forces With Dare 2B|url=https://mensfitness.co.uk/gear/promotion-jenson-button-joins-forces-with-dare-2b/|work=[[Men's Fitness (British magazine)|Men's Fitness]]|date=23 September 2020|access-date=16 November 2020|archive-date=24 October 2020|archive-url=https://web.archive.org/web/20201024231134/https://mensfitness.co.uk/gear/promotion-jenson-button-joins-forces-with-dare-2b/|url-status=live}}</ref> Button worked with car builder [[Ant Anstead]], designer Mark Stubbs and business adviser Roger Behle to relaunch luxury coach maker [[Harold Radford|Radford]] in early 2021.<ref>{{cite news|last=Puddicombe|first=Daniel|title=Jenson Button relaunches Radford cars β with help from Lotus|url=https://www.cityam.com/jenson-button-relauches-radford/|work=[[City A.M.]]|date=6 May 2021|access-date=31 May 2021|archive-date=2 June 2021|archive-url=https://web.archive.org/web/20210602215102/https://www.cityam.com/jenson-button-relauches-radford/|url-status=live}}</ref> That same year, he co-founded the Coachbilt Whiskey premium blended scotch whisky brand with whisky consultant George Koutsakis.<ref>{{Cite web |last=Sims |first=Josh |date=18 December 2024 |title=Victory lap: Inside Jenson Button's second act as a whisky entrepreneur |url=https://luxurylondon.co.uk/culture/interviews/jenson-button-interview-coachbuilt-whisky/ |access-date=11 February 2025 |website=Luxury London}}</ref><ref>{{Cite web |last=Squires |first=Beth |date=15 April 2024 |title=Jenson Button's Coachbuilt Whisky Announces Partnership With Williams Racing |url=https://thewhiskeywash.com/whiskey-styles/scotch-whiskey/jenson-buttons-coachbuilt-whisky-announces-partnership-with-williams-racing/ |access-date=11 February 2025 |website=The Whiskey Wash}}</ref> Button is also involved in charitable work through the creation of The Jenson Button Trust. Established in March 2010, the Trust selects and nominates a number of charitable beneficiaries that receive funding.<ref>{{cite web|last=Button|first=Jenson|title=The Jenson Button Trust|url=http://www.jensonbutton.com/trust.htm|access-date=30 August 2012|archive-url=https://web.archive.org/web/20130929083222/http://www.jensonbutton.com/trust.htm|archive-date=29 September 2013|url-status=dead}} </ref> He is a patron of [[Make-A-Wish Foundation UK]] granting the wishes of terminally ill children and young persons,<ref>{{cite web|title=Button wishing for charitable race|url=http://en.espn.co.uk/f1/motorsport/story/20693.html|publisher=ESPN|date=18 June 2010|access-date=6 May 2020|archive-date=15 November 2020|archive-url=https://web.archive.org/web/20201115201107/http://en.espn.co.uk/f1/motorsport/story/20693.html|url-status=live}}</ref> a sport ambassador for both [[The Prince's Trust]] and the Princess Charlene of Monaco Foundation,<ref>{{cite web|title=Ambassadors & Advisors Jenson Button|url=http://www.fondationprincessecharlene.mc/en/ambassadors-advisors/jenson-button|publisher=Princess Charlene of Monaco Foundation|access-date=6 May 2020|url-status=live|archive-url=https://web.archive.org/web/20191021064510/http://www.fondationprincessecharlene.mc/en/ambassadors-advisors/jenson-button|archive-date=21 October 2019}}</ref><ref>{{cite web|title=Sport Ambassadors|url=https://www.princes-trust.org.uk/about-the-trust/celebrity-ambassadors/sport-ambassadors|publisher=[[The Prince's Trust]]|access-date=6 May 2020|url-status=live|archive-url=https://web.archive.org/web/20190427205348/https://www.princes-trust.org.uk/about-the-trust/celebrity-ambassadors/sport-ambassadors|archive-date=27 April 2019}} </ref> and supports the Sean Edwards Foundation.<ref>{{cite web|title=Jenson Button|url=https://www.seanedwardsfoundation.com/supporters/supporters/jenson-button|publisher=Sean Edwards Foundation|access-date=6 May 2020|url-status=live|archive-url=https://web.archive.org/web/20180410143917/http://www.seanedwardsfoundation.com/supporters/supporters/jenson-button|archive-date=10 April 2018}}</ref> Button is part of [[Johnnie Walker]]'s ''Join The Pact'' initiative to promote responsible drinking,<ref name=AW2014>{{Cite journal|last1=Libaire|first1=Jardine|last2=O'Brien|first2=Kristen|date=2014|title=Track Star|url=https://issuu.com/nichemediaholdingsllc/docs/digital_edition_-_2014_-_2_-_ausnxd|journal=[[Austin Way]]|issue=2|pages=89β90|access-date=13 August 2020|via=[[Issuu]]|archive-date=15 November 2020|archive-url=https://web.archive.org/web/20201115201110/https://issuu.com/nichemediaholdingsllc/docs/digital_edition_-_2014_-_2_-_ausnxd|url-status=live}}</ref> and began the ''Pink for Papa'' campaign in 2014 following the death of his father to raise funding for the [[Henry Surtees|Henry Surtees Foundation]].<ref>{{cite web|last=Smith|first=Luke|title=Jenson Button thanks fans for Pink for Papa support|url=http://motorsportstalk.nbcsports.com/2014/08/08/jenson-button-thanks-fans-for-pink-for-papa-support/|publisher=[[NBC Sports]]|date=8 August 2014|access-date=13 August 2020|archive-url=https://web.archive.org/web/20140809202424/http://motorsportstalk.nbcsports.com/2014/08/08/jenson-button-thanks-fans-for-pink-for-papa-support/|archive-date=9 August 2014|url-status=live}}</ref> Button ran a restaurant, Victus, in [[Harrogate]] from 2011 to 2012.<ref name=F1MagJul13/> In 2012, he, Goodard and public relations officer James Williamson founded sports agency The Sports Partnership to provide public relations services and management to the sporting industry.<ref>{{cite web|title=Button launches new sports agency|url=http://www.sportindustry.biz/news/view/10734/button-launches-new-sports-agency|publisher=Sport Industry Group|date=25 January 2012|access-date=6 May 2020|archive-url=https://web.archive.org/web/20120128072013/http://www.sportindustry.biz/news/view/10734/button-launches-new-sports-agency|archive-date=28 January 2012|url-status=dead}}</ref> Button, Buncombe and team principal Bob Neville founded sports car team Jenson Team Rocket RJN in late 2018.<ref>{{cite web|last=Kilbey|first=Stephen|title=Jenson Team Rocket RJN Makes McLaren Switch|url=http://www.dailysportscar.com/2020/02/10/jenson-team-rocket-rjn-makes-mclaren-switch.html|publisher=DailySportsCar|date=10 February 2020|access-date=6 May 2020|url-status=live|archive-url=https://web.archive.org/web/20200303234902/http://www.dailysportscar.com/2020/02/10/jenson-team-rocket-rjn-makes-mclaren-switch.html|archive-date=3 March 2020}}</ref> He was on the judging panel of the 2003 UK F1 Drivers' Challenge broadcast on the [[Channel 5 (UK)|Five]] television programme ''Be A Grand Prix Driver'',<ref>{{cite news|title=Join the race to become a racing driver|url=https://www.telegraph.co.uk/motoring/news/2724398/Join-the-race-to-become-a-racing-driver.html|work=The Daily Telegraph|date=6 September 2003|access-date=13 May 2020|url-status=live|archive-date=29 February 2016|archive-url=https://web.archive.org/web/20160229064148/http://www.telegraph.co.uk/motoring/news/2724398/Join-the-race-to-become-a-racing-driver.html}}</ref> voiced his own character in the animated cartoon series ''[[Tooned]],''{{sfn|Button|2017|pp=290β292}} and since the {{F1GP||2018 British}}, has analysed select races for [[Sky Sports F1]].{{efn|Button commentated for [[Formula One coverage on ITV|ITV]] at the {{F1GP||2005 Monaco}} while BAR were serving their ban.<ref>{{cite web|last=Huff|first=Phil|title=Jenson Button to commentate for ITV at Monaco|url=http://www.f1network.net/main/s169/st73582.htm|publisher=F1Network.net|date=21 May 2005|access-date=15 August 2020|archive-url=https://archive.today/20120729220109/http://www.f1network.net/main/s169/st73582.htm|archive-date=29 July 2012|url-status=live}}</ref>}}<ref>{{cite web|last=Kalinauckas|first=Alex|title=Formula 1 champion Button to become Sky Sports pundit in 2019|url=https://www.autosport.com/f1/news/140336/button-to-become-fulltime-sky-pundit-in-2019|work=Autosport|date=25 November 2018|access-date=7 May 2020|archive-date=15 November 2020|archive-url=https://web.archive.org/web/20201115201110/https://www.autosport.com/f1/news/140336/button-to-become-fulltime-sky-pundit-in-2019|url-status=live}}</ref>
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