Editing Development communication (section)

===== Network approach =====

Network approach (Padovani & Pavan, 2014) is a heuristic framework for theorizing and empirically investigating global communication governance (GCG) environments or networks in supranational settings characterized by plurality and multiplicity of agents, actors and stakeholders, plurality and diversity of cultures, complexity of interactions, plurality of political systems, and multiplicity of policy processes. GCG is a term coined by Padovani & Pavan (2014) to "indicate the multiplicity of networks of interdependent but operationally autonomous actors that are involved with different degrees of autonomy and power, in processes of formal or informal character, through which they pursue different goals, produce relevant knowledge and cultural practices, and engage in political negotiation while trying to influence the outcome of decision-making in the domain of media and communication in transnational context" (p.&nbsp;544). Network approach specifically focuses on the transnational dynamics that govern communication systems.<ref>(Source: Padovani, C. & Pavan, E. (2014). Actors and Interactions in Global Communication Governance: The Heuristic Potential of Network Approach. In Mansell R. & Raboy, M. (eds). The Handbook of Global Media and Communication Policy. John Wiley & Sons.)</ref>