Editing IMAX (section)

==Competitors==
In late 2014, Dolby announced [[Dolby Cinema]] as an IMAX competitor with super-vivid image mainly in [[High Dynamic Range]] with shadow.<ref>{{cite web |first=Mariella |last=Moon |date=December 7, 2014 |title=Dolby Is Launching Its Super-vivid IMAX Competitor in the Netherlands |url=https://www.engadget.com/2014/12/07/dolby-cinema-imax-rival/ |publisher=[[Engadget]] |access-date=December 7, 2014}}</ref> In Australia and New Zealand, [[Event Cinemas]] sells a premium cinema experience with a bigger screen, improved imagery and better seats marketed as Vmax. In the United States [[Cinemark]] has its Cinemark XD: Extreme Digital Cinema.<ref>{{cite web |title=Cinemark XD |url=https://www.cinemark.com/xd |publisher=[[Cinemark]] |access-date=May 16, 2017}}</ref><ref>{{cite web |author=bigonkiss |date=March 16, 2013 |title=Cinemark Introduces Us To Their Incredible New XD: Extreme Digital Cinema Theater [VIDEO] |url=http://1025kiss.com/cinemark-introduces-us-to-their-incredible-new-xd-extreme-digital-cinema-theater-video/ |publisher=[[KZII-FM|102.5 Kiss FM]] |location=Lubbock, TX |access-date=May 16, 2017}}</ref><ref>{{Cite news |first=William |last=Kerns |orig-year=September 5, 2011 |date=September 6, 2011 |title=Cinemark Makes Moviegoing More Attractive with XD Presentation |url=http://lubbockonline.com/entertainment/2011-09-05/cinemark-makes-moviegoing-more-attractive-xd-presentation |work=Lubbock Avalanche-Journal |access-date=May 16, 2017}}</ref><ref>{{Cite press release |date=May 4, 2017 |title=Cinemark Partners with THX to Certify XD Auditoriums |url=http://pro.boxoffice.com/cinemark-partners-thx-certify-xd-auditoriums/ |agency=[[Business Wire]] |publisher=BoxOffice Pro |access-date=May 16, 2017}}</ref>