Editing Perception management (section)

==Social networking==
[[Social networking]] currently provides more information and features than original function of allowing individuals to connect with their peers. Social networking sites have a large amount of data and records from billions of people, and construct recommendations used by enterprises, small business, and individuals. For example, [[Facebook]] has a [[recommendation system]] that allows users to indicate what "news articles, companies and celebrities they 'like{{'"}} and "shares data about those preferences with its Web partners", so "when a Facebook user visits a Web site like [[Yelp]] or [[TripAdvisor]], they are shown reviews from friends before they get to those from strangers."<ref>{{cite news|author=Wortham, J.|date=September 12, 2010|title=Search takes a social turn|work=The New York Times|url=https://www.nytimes.com/2010/09/13/technology/13search.html}}</ref>

Companies also use social networking to investigate candidates and employees. The results obtained from a potential employee's immediate social network are often more relevant, significant, and factual than what the candidate presents about themselves during an interview.{{Citation needed|date=February 2022|reason=The citation on this paragraph is insufficient for this claim.}} Therefore, it is necessary to manage how one wants to be perceived on one's social network.<ref>{{cite web|author=Scott, D.|date=March 31, 2011|title=Social networking redux: perception management|publisher=IT Knowledge Exchange|url=http://itknowledgeexchange.techtarget.com/business-technology/social-networking-redux-perception-management/}}</ref>