Editing Product placement (section)

===United Kingdom===
[[File:PP - Product Placement UK logo.svg|thumb|120px|The 'PP' icon, introduced by [[Ofcom]] to identify programs on television which contain product placement.]]

In the [[United Kingdom]], placement by commercial broadcasters was forbidden prior to 2011. On February 28, 2011, telecommunications regulator [[Ofcom]] legalised placements in certain types of programming. A placement must be "editorially justified" and not place "undue prominence" on the product. Product placements are not allowed for products that cannot legally be advertised on television, including alcohol, baby milk, gambling, medication, or [[junk food]]. Placements are not allowed during children's, news, public affairs and religious programmes. Additionally, broadcasters must disclose placements on-air by displaying a "PP" icon for at least three seconds at the beginning of the programme, after each commercial break, and at the end of the programme. The first legal product placement on British television came during an episode of ''[[This Morning (TV programme)|This Morning]]'', for a [[Nestlé]]-produced [[coffee maker]]. As with all other forms of commercial advertising, the [[BBC]] is barred from furnishing product placements in its programming.<ref name="guardian-ppofcom">{{cite news|title=Ofcom confirms product placement on UK TV|url=https://www.theguardian.com/media/2010/dec/20/ofcom-product-placement-uk-tv|newspaper=The Guardian|access-date=August 25, 2013 |archive-url=https://web.archive.org/web/20140910195419/http://www.theguardian.com/media/2010/dec/20/ofcom-product-placement-uk-tv |archive-date=September 10, 2014 |url-status=live |df=mdy-all |date=2010-12-20 |last=Robinson |first=James }}</ref><ref name="bbc-productplacement">{{cite news |title=Product placement ban on British TV lifted |url=https://www.bbc.co.uk/news/uk-12593061 |work=BBC News |access-date=August 25, 2013 |date=February 28, 2011 |archive-url=https://web.archive.org/web/20110520030133/http://www.bbc.co.uk/news/uk-12593061 |archive-date=May 20, 2011 |url-status=live |df=mdy-all }}</ref> One notable example was the 1970 song "[[Lola (song)|Lola]]" by [[The Kinks]], which originally referred to "[[Coca-Cola]]" but was quickly changed to the generic "cherry cola" in order to be played on BBC radio.<ref>{{cite news |url=http://www.nzherald.co.nz/radio-industry/news/article.cfm?c_id=295&objectid=10483279&ref=rss |title=Banning songs not a rare occurrence for the BBC |date=19 December 2007 |work=[[The New Zealand Herald]] |access-date=15 October 2011}}</ref><ref>{{cite web|last1=Giles|first1=Jeff|title=45 Years Ago: Ray Davies Flies Across the Atlantic&nbsp;– Twice!&nbsp;– to Re-Record Two Words in 'Lola'|url=http://ultimateclassicrock.com/kinks-lola-lyric-changes/|website=Ultimate Classic Rock|date=3 June 2015 |access-date=6 June 2015}}</ref>