Editing Worldwide Developers Conference (section)

====2012====

WWDC 2012 was held in Moscone Center West from June 11 to 15. The ticket price remained the same as the 2010 WWDC, selling at US$1,599. Apple changed the purchasing process by requiring purchases to be made using an Apple ID associated with a paid Apple developer account. Tickets went on sale shortly after 8:30&nbsp;am Eastern Time on Wednesday April 25, 2012, and were sold out within 1 hour and 43 minutes. The keynote highlighted the launch of [[Apple Maps]],<ref name=":0" /> and also announced new models of the MacBook Air, and MacBook Pro including one with [[Retina Display]]. Apple also showcased [[OS X Mountain Lion]] and [[iOS 6]].<ref>{{cite web|author1=Meghna|title=WWDC 2012: Key Products Launched at Apple WWDC|url=https://techstroke.com/wwdc-2012-key-products-launched-at-apple-wwdc/|website=Techstroke|access-date=May 24, 2019|date=June 12, 2012|archive-date=May 24, 2019|archive-url=https://web.archive.org/web/20190524211133/https://techstroke.com/wwdc-2012-key-products-launched-at-apple-wwdc/|url-status=dead}}</ref>

In prior years, attendees were required to be at least 18 years old. In 2012, Apple changed this requirement to at least 13 years after a minor who was "accidentally" awarded a student scholarship in 2011 successfully petitioned Tim Cook to retain the award. Despite the change, Beer Bash attendees were still required to be 18 years old, and 21 years old to consume alcohol, in accord with local and federal laws. [[Neon Trees]] performed at the WWDC Bash.<ref>{{cite web|url=https://9to5mac.com/2012/06/12/neon-trees-to-perform-at-wwdc-bash-on-thursday/|title=Neon Trees to perform at WWDC Bash on Thursday|work=9to5Mac|date=June 12, 2012|access-date=April 17, 2020|archive-date=July 3, 2022|archive-url=https://web.archive.org/web/20220703080605/https://9to5mac.com/2012/06/12/neon-trees-to-perform-at-wwdc-bash-on-thursday/|url-status=live}}</ref>