Editing Market segmentation (section)

== Companies (proprietary segmentation databases) ==
* [[Acorn (demographics)|Acorn]] – geo-demographic segmentation<ref>For an excellent discussion of ACORN, see Chris Fill, ''Marketing Communications: Framework, Theories and Application,'' London, Prentice-Hall, 1995, p. 70 and P.R. Smith, ''Marketing Communications: An Integrated Approach,'' London, Kogan Page, 1996, p. 126; Stone et al, ''Fundamentals of Marketing,'' Routledge, 2007, Chapter 6; Wedel and Wagner, ''Market Segmentation: Conceptual and Methodological Foundations,'' pp 250-256; Baker, M., ''The Marketing Book,'' Oxford, UK, Butterworth-Heinemann, 2003, pp 258-263</ref>
* [[Claritas Prizm]] – geo-demographic segmentation<ref name="w&c">Weinstein & Cahill, ''Lifestyle Segmentation,'' 2006, Chapter 4</ref>
*[[Manifold Data Mining Inc.|CanaCode Lifestyle Clusters]] - geo-demographic and psychographic segmentation<ref name="w&c"/>
* [[Experian]] – geo-demographic segmentation
* [[Mosaic (geodemography)|Mosaic]] – geo-demographic segmentation
* [[Roy Morgan Research]] Values Segments -psychographic/ psychometric<ref>Chitty et al, ''Integrated Marketing Communications,'' 3rd Asia-Pacific ed., Cengage, pp 83-89 and p. 95; Eunson, B., ''Communicating in the 21st Century,'' 2nd ed., Wiley, p. 8.8; Phillip Kotler et al, Marketing Pearson, Australia, 2013, pp 196-7</ref>
* [[VALS]]-psychographic/ psychometric
* [[Values Modes]]-psychographic/ psychometric