Editing Product placement (section)

==Extreme examples==
''[[Back to the Future Part II]]'' included production placement for futuristic versions of [[Nike, Inc.|Nike]] footwear, [[Pepsi-Cola]] and ''[[USA Today]]''.<ref name="nytimes-Elliot">{{cite web |date=19 February 2011 |last=Elliott |first=Stuart |title=THE MEDIA BUSINESS: Advertising; In 'Demolition Man,' a car could be your grandson's Oldsmobile. |url=http://www.nytimes.com/1993/10/08/business/media-business-advertising-demolition-man-car-could-be-your-grandson-s.html?pagewanted=2&src=pm |website=[[New York Times]] |archive-url=https://web.archive.org/web/20110221143502/http://www.nytimes.com/1993/10/08/business/media-business-advertising-demolition-man-car-could-be-your-grandson-s.html?pagewanted=2&src=pm |page=2 |archive-date=2011-02-21 }}</ref>

''[[Blade Runner]]'' included prominent placement for many brands. The logos of [[Atari]], [[Bell System|Bell]], [[Coca-Cola]], [[Cuisinart]] and [[Pan American World Airways|Pan Am]], all market leaders at the time, were prominently displayed.<ref>{{citation |editor1-first=Lukas |editor1-last=Mariman |editor2-last=Chapman |editor2-first=Murray |date=December 2002 |version=4.1 |url=http://faqs.cs.uu.nl/na-dir/movies/blade-runner-faq.html |work=alt.fan.blade-runner |via=FAQs.CS.UU.nl |title=''Blade Runner'': Frequently Asked Questions |access-date=February 4, 2018 |archive-url= https://web.archive.org/web/20180205104301/http://faqs.cs.uu.nl/na-dir/movies/blade-runner-faq.html |archive-date=February 5, 2018}}</ref>

''[[I, Robot (film)|I, Robot]]'' offers placements for [[Converse (shoe company)|Converse]], [[Ovaltine]], Audi, FedEx, [[Dos Equis]] and [[JVC]] among others, all of them introduced within the film's first ten minutes. One moment includes a straightforward advertisement where [[Will Smith]]'s character responds to a compliment about his shoes, to which he replies "Converse All-Stars, vintage 2004"<ref>[http://brandspotters.com/movie.aspx?id=551 I, Robot (2004) at Brandspotters.com] {{Webarchive|url=https://web.archive.org/web/20100105223310/http://brandspotters.com/movie.aspx?id=551 |date=January 5, 2010 }}.</ref> (the year of the film's release). Audi created a special car for the film, the [[Audi RSQ]]. Surveys conducted in the US showed that the placements boosted the brand's image.<ref>{{cite web|url=http://www.prnewswire.co.uk/cgi/news/release?id=135557|title=Product Placement in the Film "I, Robot" a Huge Success: The Audi RSQ Spurs on the Brand's Image Ratings|author=Audi AG|date=December 2, 2004|access-date=July 9, 2008|archive-url=https://web.archive.org/web/20110608183415/http://www.prnewswire.co.uk/cgi/news/release?id=135557|archive-date=June 8, 2011|url-status=live|df=mdy-all}}</ref> The Audi RSQ appears for nine minutes, and other Audis also appear in the film.<ref>{{cite web|url=http://www.motortrend.com/features/consumer/112_0407_i_robot/index.html|title=I, robot - Movie Review - Motor Trend|date=July 9, 2004|work=Motor Trend Magazine|access-date=July 9, 2008|archive-url=https://web.archive.org/web/20060320053613/http://www.motortrend.com/features/consumer/112_0407_i_robot/index.html|archive-date=March 20, 2006|url-status=live|df=mdy-all}}</ref> ''I, Robot'' was ranked "the worst film for product placement" on a British site.<ref>{{cite web|url=http://www.theshiznit.co.uk/review.php?id=144|title=Top 10 Worst Movies For Product Placement - Movie Feature - TheShiznit.co.uk|website=www.theshiznit.co.uk|access-date=April 24, 2018|archive-url=https://web.archive.org/web/20080702195026/http://www.theshiznit.co.uk/review.php?id=144|archive-date=July 2, 2008|url-status=live|df=mdy-all}}</ref>

In December 2003, a series of commercials were commissioned for Cristal [[beer]], which were broadcast at the beginning of each advertising break during the broadcast of ''[[Star Wars]]'' on [[Canal 13 (Chile)|Canal 13]], such that the spots appeared to be continuations of the preceding scenes. The campaign, titled ''[[The Force is with Cristal Beer]]'', won awards at various international events, including at [[Cannes Lions]].<ref name="adage1">{{cite web |url=https://adage.com/article/madisonvine-news/omd-chile-s-product-placement-coup/40570 |title=OMD Chile's product placement coup |website=Advertising Age |date=7 July 2004 |last=Newbery |first=Charles |accessdate=26 February 2024 }}</ref><ref>{{cite web |url=https://www.latinspots.com/sp/noticia/chile-se-consagr-con-el-gran-prix-de-media/6287 |title=Chile se consagró con el Gran Prix de Media |website=LatinSpots |date=23 June 2004 |accessdate=26 February 2024 |language=es }}</ref>

''[[The Island (2005 film)|The Island]]'' features at least 35 individual products or brands, including cars, [[bottled water]], shoes, credit cards, beer, ice cream, and a [[web search engine]].<ref>[http://numsum.com/spreadsheet/show/7807l ''Numsum.com''] {{Webarchive|url=https://web.archive.org/web/20070509125422/http://numsum.com/spreadsheet/show/7807l |date=May 9, 2007 }} Partial list of product placements in ''The Island''. Retrieved March 8, 2007.</ref><ref>[http://advertisingindustrynewswire.com/2006/04/03/13_005916.php ''Advertisingindustrynewswire.com''] {{Webarchive|url=https://web.archive.org/web/20080501160334/http://advertisingindustrynewswire.com/2006/04/03/13_005916.php |date=May 1, 2008 }} Criticism of product placements in ''The Island''. Retrieved March 8, 2007.</ref> In the movie's DVD Commentary track, director [[Michael Bay]] claims he added the advertisements for greater realism.<ref>[http://www.agonybooth.com/agonizer/article.asp?Id=0000004#bay ''Agony Booth''] {{Webarchive|url=https://web.archive.org/web/20070405195520/http://www.agonybooth.com/agonizer/article.asp?Id=0000004#bay |date=April 5, 2007 }} Discussion of ''The Island'' DVD Commentary Track. Retrieved April 26, 2007.</ref>

''[[Josie and the Pussycats (film)|Josie and the Pussycats]]'' contains placements in most of the shots. This appears to be done ironically, as the plot of the film revolves around [[subliminal message]]s in advertising. The film's general message can also be construed as an anti-consumerist one. The film neither sought nor received compensation for the placements.{{Citation needed|date=August 2020}}

The 2009 ''[[Star Trek (2009 film)|Star Trek]]'', in a scene where young James Kirk drives and crashes a [[Chevrolet Corvette]], he operates a [[Nokia]] touch-screen smartphone. Before running the car off the cliff while being chased by a hovering motorcycle cop, the distinct [[Nokia tune|Nokia trademark ring tone]] can be heard. The Finnish phone maker offered ''Star Trek'' apps for its phones. The use of contemporary products was ridiculed, as the scene is set in the year 2255.<ref>{{cite web|url=http://www.productplacement.biz/200905123080/News/Movies/nokia-product-placement-in-star-trek.html |title=Volkswagen Recruits Top Comedic Talent for 'Inside the VW Academy' Series of Digital Only Webisodes |publisher=Product Placement News |date=January 6, 2011 |access-date=August 6, 2012 |archive-url=https://web.archive.org/web/20100103062224/http://www.productplacement.biz/200905123080/News/Movies/nokia-product-placement-in-star-trek.html |archive-date=January 3, 2010 |url-status=live |df=mdy-all }}</ref>

"[[Hawaii Five-0 (2010 TV series, season 2)|The Package]]", a 2012 episode of ''[[Hawaii Five-0 (2010 TV series)|Hawaii Five-0]]'', was heavily criticised and mocked for a 50-second sequence in which a character praised [[Subway (restaurant)|Subway]] sandwiches and promoted the [[Subway diet]].<ref>{{Cite web|url=http://www.tv.com/news/hawaii-five-0-as-subway-shill-the-best-and-worst-product-placement-on-tv-27610/|title=Hawaii Five-0 as Subway Shill? The Best and Worst Product Placement on TV|website=TV.com |last1=Com |first1=TV }}</ref><ref>{{Cite web |url=https://variety.com/2013/tv/news/how-subway-sandwiches-devoured-tvs-shows-scripts-1200775679/ |title=How Subway Sandwiches Devoured TV's Shows, Scripts |first=Brian |last=Steinberg |date=October 30, 2013 }}</ref><ref>{{Cite web|url=https://awesome98.com/this-weeks-awkward-product-placement-subway-sandwiches-in-hawaii-five-0-video/|title=This Week's Awkward Product Placement: Subway Sandwiches in 'Hawaii Five-0′ [VIDEO]|website=Awesome 98|date=20 January 2012 }}</ref><ref>{{Cite web|url=https://www.eater.com/2012/1/19/6621151/watch-hawaii-five-0s-shameless-product-placement|title=Watch Hawaii Five-0's Shameless Product Placement|first=Raphael|last=Brion|date=January 19, 2012|website=Eater}}</ref><ref>{{Cite web|url=https://foodchannel.com/2012/subway-king-product-placement|title=Subway: King of Product Placement|date=May 10, 2012}}</ref>

The 2013 Filipino film ''[[My Little Bossings]]'' attracted criticism for its extensive use of product placement. Reviewers panned the film for being "one long commercial", where advertisements for brands endorsed by the characters' actors are frequently interspersed into the film.<ref name="Smith">{{cite news|url=http://www.philstar.com/entertainment/2014/01/19/1280634/vic-sotto-im-open-all-criticism|title=Vic Sotto: 'I'm open to all criticism'|last=Smith|first=Chuck|work=[[The Philippine Star]]|access-date=July 10, 2017|archive-url=https://web.archive.org/web/20171019233155/http://www.philstar.com/entertainment/2014/01/19/1280634/vic-sotto-im-open-all-criticism|archive-date=October 19, 2017|url-status=live|df=mdy-all}}</ref><ref name="Franco">{{cite news|url=http://www.pep.ph/news/41801/blogger-lourd-de-veyra-posts-message-for-vic-sotto-puwede-namang-magpatawa-pa-rin-habang-nagtataas-n|title=Blogger Lourd de Veyra posts message for Vic Sotto: "Puwede namang magpatawa pa rin habang nagtataas ng antas ng kalidad ng paggawa ng pelikula."|last=Franco|first=Bernie|work=Philippine Entertainment Portal|language=tl|access-date=July 10, 2017|archive-url=https://web.archive.org/web/20171019233737/http://www.pep.ph/news/41801/blogger-lourd-de-veyra-posts-message-for-vic-sotto-puwede-namang-magpatawa-pa-rin-habang-nagtataas-n|archive-date=October 19, 2017|url-status=live|df=mdy-all}}</ref> Zig Marasigan of ''Rappler'' described the film's use of product endorsements as "some of the most distasteful examples of local product placement while no effort is made to weave them into the narrative."<ref name="rappler">{{cite news|url=http://www.rappler.com/entertainment/movies/46989-mmff-my-little-bossings-review-marasigan|title='My Little Bossings': The horrible business of show business|last=Marasigan|first=Zig|date=January 1, 2014|work=[[Rappler]]|access-date=January 2, 2014|archive-url=https://web.archive.org/web/20140104041712/http://www.rappler.com/entertainment/movies/46989-mmff-my-little-bossings-review-marasigan|archive-date=January 4, 2014|url-status=live|df=mdy-all}}</ref>

In a similar vein to early radio and television programs, sponsored programs in the Philippines are not uncommon, where children's programs like ''[[Tropang Potchi]]'' and ''[[Jollitown]]'' were produced on behalf of companies, prominently featuring products and related properties in the shows in question.{{Citation needed|date=August 2020}} Notably, the final episode of ''[[Maria Clara at Ibarra]]'' features product placement from locally produced seasoning product [[Maggi|Magic Sarap]] for humorous, [[Anachronism|anachronistic]] reasons.