Editing Social exchange theory (section)

===Online social networking and self-disclosure===
Understanding interpersonal disclosure in online social networking is an ideal application of social networking theory. Researchers have leveraged SET to explain self-disclosure in a cross-cultural context of French and British working professionals.<ref>{{cite journal | last1 = Posey | first1 = Clay | last2 = Benjamin Lowry | first2 = Paul | last3 = Roberts | first3 = Tom L. | last4 = Ellis | first4 = Selwyn | year = 2010 | title = Proposing the online community self-disclosure model: The case of working professionals in France and the UK who use online communities | ssrn = 1501447 | journal = European Journal of Information Systems | volume = 19 | issue = 2| pages = 181–195 | doi = 10.1057/ejis.2010.15 | s2cid = 14224688 }}</ref> They discover that reciprocation is the primary benefit of self-disclosure, whereas risk is the foundational cost of self-disclosure. They find that positive social influence to use an online community increases online community self-disclosure; reciprocity increases self-disclosure; online community trust increases self-disclosure; and privacy risk beliefs decrease self-disclosure. Meanwhile, a tendency toward collectivism increases self-disclosure. Similar research also leveraged SET to examine privacy concerns versus desire for interpersonal awareness in driving the use of self-disclosure technologies in the context of instant messaging.<ref>{{cite journal | last1 = Benjamin Lowry | first1 = Paul | last2 = Cao | first2 = Jinwei | last3 = Everard | first3 = Andrea | year = 2011 | title = Privacy concerns versus desire for interpersonal awareness in driving the use of self-disclosure technologies: The case of instant messaging in two cultures | ssrn = 1668113 | journal = Journal of Management Information Systems | volume = 27 | issue = 4| pages = 163–200 | doi = 10.2753/MIS0742-1222270406 | s2cid = 19287606 }}</ref> This study was also a cross-cultural study, but instead compared US and Chinese participants.