Editing Agile software development (section)

====Product owner role is not properly filled====
The [[product owner]] is responsible for representing the business in the development activity and is often the most demanding role.<ref>{{cite book|author1=Sims, Chris |author2=Johnson, Hillary Louise |title=The Elements of Scrum|date=2011-02-15|publisher=Dymaxicon|page=73|edition=Kindle}}</ref>

A common mistake is to fill the product owner role with someone from the development team. This requires the team to make its own decisions on prioritization without real feedback from the business. They try to solve business issues internally or delay work as they reach outside the team for direction. This often leads to distraction and a breakdown in collaboration.<ref>{{cite web|last1=Rothman|first1=Johanna Rothman|title=When You Have No Product Owner at All|url=http://www.jrothman.com/blog/mpd/2011/08/when-you-have-no-product-owner-at-all.html|website=www.jrothman.com|access-date=2014-06-08|date=25 August 2011}}</ref>