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Development communication
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===== Communication technology assessment (CTA) ===== Communication plays a vital role in project coordination, management, knowledge collection and transfer among different project shareholders (Malone & Crowston, 1994; Espinosa & Carmel, 2003, as cited by Gill, Bunker, & Seltsikas, 2012<ref>{{Cite web | url = http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1123&context=pacis2012 | title = Evaluating A Communication Technology Assessment Tool (CTAT): A Case of a Cloud Based Communication Tool |author1=Gill, A. |author2=Bunker, D. |author3=Seltsikas, P. | date = 2012 | website = aisel.aisnet.org | access-date = 29 February 2016 }}</ref>). CTA is a qualitative method that seeks to determine the higher and lower order impacts of specific forms of communication technology on the individual and society (Flor, 1991) prior to the adoption of new technology (Ongkiko & Flor, 2006<ref name="OandF" />). The decision to adopt or not depends on the findings of the assessment. CTA is forward-looking and adopts certain value premises on what is socially beneficial or detrimental to society.<ref name=":2" /> Being anticipatory in nature, CTA forecasts, at least on a probabilistic basis, the full spectrum of possible consequences of technological advance, leaving to the political process the actual choice among the alternative policies in the light of the best available knowledge of their likely consequences (Brooks, 1976, as cited by Ely, Zwanenberg, & Stirling, 2010).<ref name=":11">Ely, Adrian, Zwanenberg, Patrick Van, & Stirling, Andrew (2010). ''Technology Assessment: New Model of Technology Assessment for Development.'' Accessed online from http://steps-centre.org/wp-content/uploads/Technology_Assessment.pdf [24 April 2016]</ref> In this case, it should provide an unbiased analysis and information concerning the physical, biological, economic, social, and political effects of [communication] technologies.<ref name=":11" />
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