Editing Product placement (section)

==Criticism==
Placement continues to grow, despite consumer groups such as [[Commercial Alert]] that object to the practice as "an affront to basic honesty". The group requested disclosure of all product-placement arrangements and notification before and during embedded advertisements. It justifies this to allow parents to protect easily influenced children.<ref>{{cite web |url=http://www.commercialalert.org/issues/culture/product-placement |title=Product Placement |publisher=Commercial Alert |access-date=August 6, 2012 |archive-url=https://web.archive.org/web/20120809004115/http://www.commercialalert.org/issues/culture/product-placement |archive-date=August 9, 2012 |url-status=dead |df=mdy-all }}</ref>

In 2005, the [[Writers Guild of America]], a trade union representing authors of television scripts, objected that its members were forced to produce disguised ad copy.<ref>{{Cite web |url=https://variety.com/2005/scene/markets-festivals/scribes-chase-blurb-bonanza-1117932866/ |title=Scribes chase blurb bonanza Product placement perturbs WGA |last=McNary |first=Dave |date=November 13, 2005 |website=vvariety.com |archive-url=https://web.archive.org/web/20090304121245/http://www.variety.com/article/VR1117932866.html?categoryid=18&cs=1 |archive-date=March 4, 2009 |url-status=live |access-date=November 7, 2018}}</ref>

Some argue that product placement may inherently affect the creativity and originality of movies as film producers may re-write scripts in order to incorporate products.<ref name=":0">{{Cite journal|title = Hollywood Meets Madison Avenue: The Commercialization of US Films.|last = Wakso|first = Janet |year=1993|journal = Media, Culture & Society}}</ref> Most typically, product placement and merchandise are most successful amongst specific genres of movies which may eventually limit the diversity of films.<ref name=":0" />