Editing Development communication (section)

===== Social cost-benefit analysis =====
Pathak (n.d.)<ref>{{Cite journal
| url = https://www.academia.edu/3848594
| title = Social Cost-Benefit Analysis: A Study of Power Subjects
| last = Pathak
| first = R
| date = n.d.
| website = Social Cost-Benefit Analysis: A Study of Power Subjects
| access-date = 29 February 2016
}}</ref> explains that Social Cost Benefit Analysis (SCBA) is also referred to as Economic Analysis (EA). SCBA or EA is a feasibility study of a project from the viewpoint of a society to evaluate whether a proposed project will add benefit or cost to the society (Ibid.). Ongkiko and Flor (2006<ref name="OandF" />) further elaborate that SCBA is a quantitative method which attaches monetary values on social conditions brought by certain communication policies. Flor (1991) explains the monetary value of the social costs is subtracted from the social benefits of a particular program or policy. A positive difference is required for a program or policy to be adjudged as socially beneficial.<ref name=":2" /> The purpose of SCBA is to assist public decision-making, not in terms of producing the ideal project but simply by proposing the optimum solution for the community out of the spectrum of possibilities (Dupuis, 1985).<ref name=":12">Dupuis, Xavier (1985). ''Applications and Limitations of Cost-Benefit Analysis as Applied to Cultural Development.'' A study commissioned by UNESCO. Retrieved online from http://unesdoc.unesco.org/images/0008/000819/081977eo.pdf [24 April 2016].</ref> Hence, the objective is to determine optimum quantities as a contribution to decision-making or to evaluate the effectiveness of decisions already taken.<ref name=":12" />