Editing Roger Federer (section)

==Off the court==
===In popular culture===
Federer was nicknamed the "Federer Express" (shortened to "Fed Express" or "FedEx"),<ref>{{cite web | url=https://bleacherreport.com/articles/1233785-roger-federer-why-fed-ex-wont-tie-pete-sampras-wimbledon-record | title=Why FedEx won't tie Pete Sampras' Wimbledon record | work=Bleacher Report | date=23 June 2012 | access-date=21 October 2019}}</ref><ref>{{cite web | url=https://www.tennisworldusa.org/tennis/news/Roger_Federer/28737/-roger-federer-express-the-first-airplane-with-rf-brand/ | title=The first airplane with RF Brand | date=19 December 2015 | access-date=21 October 2019}}</ref><ref name="Nickname">{{cite web|url=http://www.allheadlinenews.com/articles/7017679597?Federer%20Express%20Cruises%20To%2016th%20Grand%20Slam%20Title,%20Tops%20Murray%20In%20Australia|title=Federer Express Cruises To 16th Grand Slam Title, Tops Murray in Australia|date=31 January 2010|publisher=All Headline News|archive-url=https://web.archive.org/web/20111105055543/http://www.allheadlinenews.com/articles/7017679597?Federer%20Express%20Cruises%20To%2016th%20Grand%20Slam%20Title%2C%20Tops%20Murray%20In%20Australia|archive-date=5 November 2011|url-status=dead|access-date=3 February 2010}}</ref> and the "Swiss Maestro".<ref>{{cite web | url=https://www.beinsports.com/us/atp-tour/news/federer-100-five-of-the-swiss-maestros-grea-2/1128382 | title=Five of the Swiss Maestro's greatest triumphs | publisher=Bein Sports | date=2 March 2019 | access-date=21 October 2019}}</ref> He was referred to as "King Roger" on occasion.<ref>{{cite news |url=https://www.thetimes.com/sport/tennis/article/king-roger-c6xpgkd8t |title=King Roger |work=The Times |date=29 January 2018 |access-date=12 November 2019 }}</ref> Federer was also called "The Swiss Perfection", "The Master", "His Majesty", among other names.<ref name=bio/> Throughout the [[2007 US Open – Men's singles|2007 US Open]], the American press nicknamed him Darth Federer for his all-black attire (which included tuxedo-striped shorts) and the tournament played "[[The Imperial March]]" from ''[[Star Wars]]'' when he was announced onto the court for each of his matches.<ref>{{cite web|url=http://www.tennis-x.com/xblog/2007-09-09/297.php|title=Darth Federer Eyes 12th Slam Today Against Djokovic|last=Tennis-X.com|website=tennis-x.com|access-date=22 May 2017|archive-date=18 May 2020|archive-url=https://web.archive.org/web/20200518185803/http://www.tennis-x.com/xblog/2007-09-09/297.php|url-status=live}}</ref>

Due to his performance on the court and his off-court personality, [[Time magazine|'Time' magazine)]] named Federer one of the [[Time 100|100 most influential persons]] in the world in 2007 and 2010.<ref name=god>{{Cite web |url=https://sportstar.thehindu.com/tennis/roger-federer-retirement-tennis-career-god-basel-grand-slams-nadal-djokovic-paul-fein/article65942538.ece |title=Roger Federer: Tennis God and man of the people |website=sportstar.thehindu.com |date=28 September 2022 |access-date=16 December 2023 }}</ref> In May 2009, Federer placed 22 positions ahead of US President [[Barack Obama]] on Forbes magazine's most powerful celebrities list.<ref name=god/> On winning the [[2009 French Open]] and completing the [[Grand Slam (tennis)#Career Grand Slam|career Grand Slam]], Federer became the first male tennis player to grace the cover of ''[[Sports Illustrated]]'' since [[Andre Agassi]] in 1999.<ref>{{Cite web|url=https://s-media-cache-ak0.pinimg.com/736x/c4/5d/49/c45d49278a524d6a107a00c354bb05c0.jpg|title=Sports Illustrated: Suddenly Andre|access-date=27 January 2020}}</ref> He was also the first non-American player to appear on the cover of the magazine since [[Stefan Edberg]] in 1992.<ref name=sicovers>{{cite web|url=http://www.sicovers.com/SearchResults.aspx?pc=Tennis|title=Search Results|website=sicovers.com|access-date=9 March 2017|archive-date=12 March 2017|archive-url=https://web.archive.org/web/20170312074046/http://www.sicovers.com/SearchResults.aspx?pc=Tennis|url-status=dead}}</ref> He again made the cover of ''Sports Illustrated'' following his record-breaking [[2017 Wimbledon Championships – Men's singles|8th Wimbledon title]] and second Grand Slam of 2017, becoming the first male tennis player to be featured on the cover since his previous appearance in 2009.<ref name=sicovers/>

In 2011, in the Reputation Institute's study of the World's most respected, admired, and trusted personalities, Federer ranked No. 2 just behind [[Nelson Mandela]].<ref>{{Cite web|url=https://www.firstpost.com/sports/federer-most-trusted-respected-after-mandela-in-the-world-survey-88642.html|title=Federer most trusted, respected after Mandela in the world|website=Firstpost|date=21 September 2011|access-date=27 January 2020}}</ref><ref>{{cite web|url=http://www.atpworldtour.com/News/Tennis/2011/09/Features/Federer-Mandela-Most-Respected.aspx|title=Federer, Mandela are world's most respected & trusted|date=19 September 2011|publisher=ATP World Tour|access-date=2 October 2011|archive-date=12 May 2015|archive-url=https://web.archive.org/web/20150512092453/http://www.atpworldtour.com/News/Tennis/2011/09/Features/Federer-Mandela-Most-Respected.aspx|url-status=live}}</ref><ref>{{cite web|url=http://www.timeslive.co.za/politics/2011/09/21/mandela-pips-federer|title=Mandela pips Federer|date=21 September 2011|publisher=[[The Times (South Africa)|Times LIVE South Africa]]|access-date=23 September 2011|archive-date=13 June 2016|archive-url=https://web.archive.org/web/20160613153435/http://www.timeslive.co.za/politics/2011/09/21/mandela-pips-federer|url-status=live}}</ref> In July 2016, Federer ranked No. 1 on the list of the most recognizable people from Switzerland, surpassing personalities such as [[Albert Einstein]] and [[William Tell]]. In a poll of more than 9,000 people from 15 countries, Federer topped the list with 916 votes, 600 more votes than the country's national hero, William Tell, who came second with 316 and Einstein who ranked third with 204.<ref>{{Cite web |url=https://www.tennisworldusa.org/tennis/news/Roger_Federer/34494/roger-federer-is-the-celebrity-who-best-represents-switzerland/ |title=Roger Federer is the celebrity who best represents Switzerland! |website=www.tennisworldusa.org |date=16 July 2016 |access-date=16 December 2023 }}</ref>

Throughout his career, Federer was featured in several memorable TV ads, such as one for Switzerland's largest telecommunications company Sunrise in 2015,<ref name=ads>{{Cite web |url=https://www.sportskeeda.com/tennis/5-best-roger-federer-ads-time |title=5 best Roger Federer ads of all time |website=www.sportskeeda.com |date=20 July 2020 |access-date=16 December 2023 }}</ref> for the Italian pasta-maker Barilla in 2019, and for German car giant Mercedes-Benz in 2016 which featured Federer playing the role of various tennis legends, namely Rod Laver, [[John McEnroe]], [[Andre Agassi]] and Borg, thus appearing with fake chest hair, golden hair extensions, smashing his racquet and having meltdowns on the court.<ref name=ads/><ref>{{Cite web |url=https://media.mbusa.com/releases/release-f0e202a329e9416b98a94f31e1f40bdd-mercedes-benz-casts-roger-federer-in-the-role-he-was-bj-rn-to-play |title=Mercedes-Benz Casts Roger Federer in the Role he was Björn to Play |website=media.mbusa.com |date=23 August 2016 |access-date=16 December 2023 }}</ref>

In January 2017, Federer was named the Most Marketable Sports Person for 2016 by researchers at the London School of Marketing. He earned £49.2 million in endorsements and sponsorships.<ref>{{Cite web|url=http://www.atptour.com/en/news/federer-worlds-most-marketable-sports-star-2016|title=Federer Named World's Most Marketable Sports Person In 2016 {{!}} ATP Tour {{!}} Tennis|website=ATP Tour|access-date=27 January 2020}}</ref>

At the 2017 Indian Wells Masters, the trio of Federer, [[Grigor Dimitrov]], and [[Tommy Haas]] made headlines for performing the classic 80s song "[[Hard to Say I'm Sorry]]" by American pop group [[Chicago (band)|Chicago]]. Because all of them were one-handed backhand players, the trio were termed the "Backhand Boys".<ref name=backhand>{{Cite web |url=https://www.foxsports.com.au/tennis/roger-federer-reunites-with-boyband-buddies-tommy-haas-grigor-dimitro-and-novak-djokovic/news-story/4a7331224bef3162ded112284540a96a |title=Roger Federer reunites with 'boyband buddies' Tommy Haas, Grigor Dimitrov and Novak Djokovic |website=www.foxsports.com.au |date=19 March 2017 |access-date=16 December 2023 }}</ref> The performance also featured a cameo from [[Novak Djokovic]], along with Haas' father-in-law and world-renowned record producer [[David Foster]], playing the piano.<ref name=backhand/> Federer can also play the [[piano]], having taken lessons as a child.<ref name=facts>{{cite web |url=https://www.tennis365.com/tennis-news/ridiculous-roger-federer-facts-you-didnt-know |title=Ridiculous Roger Federer facts that you probably didn't know |website=www.tennis365.com |date=28 April 2013 |accessdate=16 December 2023}}</ref>

In 2018, Federer teamed up with DJ [[Money Mark]] and [[Wilson Sporting Goods|Wilson Tennis]] for the [[Vinyl record|vinyl]] release of Federer's first non-charting, non-single "Play Your Heart Out", a song that lays miscellaneous tennis-related sounds over an electronic track. It was all recorded in the [[Mojave Desert]] reportedly with Federer's new Wilson ProStaff RF97 the sole instrument involved.<ref>{{Cite web |url=https://www.tennis.com/baseline/articles/federer-makes-music-video-in-the-mojave-desert |title=Federer makes music video in the Mojave Desert |website=www.tennis.com |date=23 July 2018 |access-date=16 December 2023 }}</ref>

In December 2019, Federer was voted by ''[[GQ]]'' readers the Most Stylish Man of the Decade (2010–2019).<ref name=Profile/><ref>{{Cite web|url=https://www.gq.com/story/most-stylish-man-of-the-decade-vote|title=See Who GQ Readers Voted as the Most Stylish Man of the Decade|author=<!--Staff writer(s); no by-line.-->|website=GQ|date=16 December 2019|access-date=27 January 2020}}</ref>

In May 2020, Federer became the first tennis player to reach the top of ''[[Forbes]]''{{'s}} [[Forbes' list of world's highest-paid athletes|list of highest-paid athletes in the world]],<ref name=Profile>{{cite web |url=https://www.topendsports.com/athletes/tennis/federer-roger.htm |title=Profile of Roger Federer |website=www.topendsports.com |accessdate=16 December 2023}}</ref> with $106.3 million in total earnings from salary, winnings and endorsements. Between 2012 and 2021, he was in the top-10 every year.<ref>{{cite news |last1=Daniels |first1=Tim |title=Roger Federer Tops Forbes' 2020 Highest-Paid Athlete List over Messi, Ronaldo |url=https://bleacherreport.com/articles/2893985-roger-federer-jumps-messi-ronaldo-tops-forbes-2020-highest-paid-athlete-list |access-date=8 December 2020 |work=[[Bleacher Report]] |date=29 May 2020}}</ref><ref name="pr">{{cite web|url=https://www.forbes.com/profile/roger-federer/?list=athletes#15f1e85214ba |title=#5 Roger Federer |work=Forbes |date=10 June 2019 |access-date=14 July 2019}}</ref><ref>{{Cite news|date=30 May 2020|title=Roger Federer becomes world's highest-paid athlete says Forbes|work=BBC website|url=https://www.bbc.co.uk/sport/tennis/52854473}}</ref>

On 31 October 2022, a book entitled "The Roger Federer Effect: Rivals, Friends, Fans and How the Maestro Changed their Lives", written by Simon Cambers and Simon Graf, was published by Pitch. It is a compilation of more than 40 exclusive interviews  with players, coaches, rivals, fans, friends, and people from outside tennis, including the world of music, film, and even politics about how Federer changed their lives.<ref>{{Cite web |url=https://www.tennismajors.com/atp/new-roger-federer-book-explores-impact-he-had-on-people-in-all-walks-of-life-632724.html |title=New Roger Federer book explores impact he had on people in all walks of life |website=www.tennismajors.com |date=31 October 2022 |access-date=16 December 2023 }}</ref>

Federer is a big outdoors fan and has posted many of his [[hiking]] experiences in the [[Swiss Alps]] on social media.<ref name=facts/> During the [[COVID-19 pandemic]], Federer became an unpaid spokesman for Switzerland Tourism.<ref>{{cite web |url=https://www.nytimes.com/2021/05/08/travel/roger-federer-swiss-tourism.html |title=Roger Federer on His New Gig: Swiss Tourism Spokesman |website=www.nytimes.com |date=8 May 2021 |accessdate=16 December 2023}}</ref> Federer starred in several advertisements for Switzerland Tourism alongside many Hollywood stars.<ref>{{Cite web |url=https://www.sportskeeda.com/tennis/news-roger-federer-impressed-us-acting-valued-much-robert-de-niro-creative-heads-switzerland-tourism |title=Roger Federer impressed us with his acting, he is "valued very much" by Robert de Niro |website=www.sportskeeda.com |date=5 May 2021 |access-date=16 December 2023 }}</ref><ref>{{Cite web |url=https://www.sportskeeda.com/tennis/news-watch-the-grand-tour-switzerland-even-majestic-roger-federer-s-abs-hilarious-commercial-swiss-tourism-starring-federer-anne-hathaway |title=Hilarious commercial for Swiss tourism starring Roger Federer and Anne Hathaway |website=www.sportskeeda.com |date=13 December 2022 |access-date=16 December 2023 }}</ref><ref>{{Cite web |url=https://www.sportskeeda.com/tennis/news-roger-federer-s-advert-robert-de-niro-wins-gold-2022-effie-awards |title=Roger Federer's advert with Robert de Niro wins Gold at 2022 Effie Awards |website=www.sportskeeda.com |date=5 November 2022 |access-date=16 December 2023 }}</ref> In 2023, Federer starred alongside South African comedian [[Trevor Noah]] in another film for Switzerland Tourism, this one titled "The Grand Train Tour of Switzerland: The Ride of a Lifetime".<ref>{{Cite web |url=https://www.sportskeeda.com/tennis/news-watch-roger-federer-trevor-noah-star-hilarious-new-commercial-filled-comedy-errors-take-grand-train-tour-switzerland |title=Roger Federer and Trevor Noah star in hilarious new commercial where they take the 'Grand Train Tour of Switzerland' |website=www.sportskeeda.com |date=31 March 2023 |access-date=16 December 2023 }}</ref>

A documentary film, titled ''[[Federer: Twelve Final Days]]'', was released on [[Amazon Prime Video]] on 20 June 2024. The film follows the last 12 days of Federer's career, culminating with the [[2022 Laver Cup]].<ref>{{cite web |last1=Hansen |first1=James |title=Roger Federer documentary will premiere in June |url=https://www.nytimes.com/athletic/5492740/2024/05/14/roger-federer-documentary-air-date-confirmed-by-amazon-prime/ |website=The New York Times |access-date=29 May 2024 |date=14 May 2024}}</ref>

===Homages and tributes===
Federer has been honored for a multitude of reasons several times throughout his career: In 2012, the city of Halle, in Germany, unveiled "Roger-Federer-Allee" in recognition of Federer's success on the grass at the [[Gerry Weber Open]].<ref>{{Cite web|url=http://www.atptour.com/en/news/halle-names-street-after-federer|title=halle names street after federer {{!}} ATP Tour {{!}} Tennis|website=ATP Tour|access-date=27 January 2020}}</ref> In 2016, the city of Biel renamed the street in which the national centre for Swiss Tennis where Federer trained as a junior is located, in his honour as "1 Allée Roger Federer".<ref>{{Cite web|url=http://www.atptour.com/en/news/federer-gets-own-swiss-street-biel-2016-thursday|title=Federer gets his own street in Biel {{!}} ATP Tour {{!}} Tennis|website=ATP Tour|access-date=27 January 2020}}</ref> In October 2021, Basel, the city of his birth, honored Federer with the launch of a new tram named "The Federer Express", which is adorned with pictures representing iconic moments from his career.<ref>{{Cite web |url=https://www.sportskeeda.com/tennis/all-aboard-the-federer-express-new-tram-named-after-roger-federer-launched-in-basel |title=All aboard the Federer Express: New tram named after Roger Federer launched in Basel |website=www.sportskeeda.com |date=22 October 2021 |access-date=16 December 2023}}</ref>

On 24 November 2017, Federer received an honorary doctorate from his home university, the [[University of Basel]], in recognition of his role in increasing the international reputation of Basel and Switzerland, and for his work for children in Africa through his charitable foundation.<ref name=15facts>{{cite web |url=https://www.thestyleinspiration.com/15-amazing-facts-about-roger-federer/ |title=15 Amazing Facts About Roger Federer |website=www.thestyleinspiration.com |date=26 November 2019 |access-date=16 December 2023 }}</ref><ref>{{cite web |url=https://www.thelocal.ch/20171124/roger-federer-honoured-by-his-home-university |title=Roger Federer honoured by his home university |website=www.thelocal.ch |date=24 November 2017 |access-date=}}</ref>

In December 2019, Federer became the first living person to be celebrated on Swiss coins.<ref name=Profile/> His face will be on the 20-franc coin and in May 2020, [[Swissmint]] issued a Federer 50-franc gold coin featuring a different design.<ref>{{Cite web|url=https://edition.cnn.com/2019/12/03/tennis/roger-federer-commemorative-coin-switzerland-spt-intl/index.html|title=Roger Federer gets own Swiss coin...and you can buy it|first=Ravi |last=Ubha|website=CNN|date=3 December 2019 |access-date=27 January 2020}}</ref> This was actually the second time that his image was put on an item of frequent circulation in Switzerland, since in 2007, the [[Swiss Post]] in Basel released a special edition stamp for Federer,<ref>{{Cite web|url=https://www.swissinfo.ch/eng/federer-honoured-on-postage-stamp/645442|title=Federer honoured on postage stamp|last=Bradley|first=Simon|website=SWI swissinfo.ch|date=10 April 2007 |access-date=27 January 2020}}</ref> and three years later, in 2010, Federer was awarded a special edition stamp by [[Austria's Postal Service]].<ref>{{Cite web|title=Bild: Federer-Briefmarke ab 8. Februar 2010 erhältlich|url=https://www.ots.at/a/OBS_20100203_OBS0004|access-date=23 August 2021|website=OTS.at|date=3 February 2010|language=de}}</ref>

On 20 July 2020, Federer was featured by [[Swiss National Museum]] in their 100-part chronicle of Swiss history and culture.<ref>{{cite news |last1=Mittal |first1=Bhavishya |title="A Historic Stroke of Luck for Switzerland" – Roger Federer Honored With 100-Part Series at National Museum |url=https://www.essentiallysports.com/a-historic-stroke-of-luck-for-switzerland-roger-federer-honored-with-100-part-series-at-national-museum-atp-tennis-news/ |access-date=8 December 2020 |work=Essentially Sports}}</ref><ref>{{cite news |last1=Banerjee |first1=Soham |title=Roger Federer to be immortalized by Swiss National Museum as part of historical series |url=https://www.sportskeeda.com/tennis/news-roger-federer-immortalized-swiss-national-museum-part-historical-series |access-date=8 December 2020 |work=[[Sportskeeda]] |date=20 July 2020}}</ref>

On June 9, 2024, Federer received a [[Doctorate]] degree in Humane Letters from [[Dartmouth College|Dartmouth]], following his commencement address to the Class of 2024. He said: "I just came here to give a speech, but I get to go home as Dr. Roger."<ref>{{Cite web |date=2024-06-09 |title=Roger Federer Holds Court at Dartmouth Commencement {{!}} Dartmouth |url=https://home.dartmouth.edu/news/2024/06/roger-federer-dartmouth-commencement |access-date=2024-06-11 |website=home.dartmouth.edu |language=en}}</ref>

===Philanthropy===
In 2003, he established the Roger Federer Foundation to help disadvantaged children and to promote their access to education and sport.<ref>{{cite web|url=http://www.rogerfederer.com/en/esp/news-detail/news/110-roger-federer-foundation-unterstuetzt-kinder-und-jugendliche-in-suedafrika.html|title=Roger Federer Foundation To Support Children And Young People in South Africa|publisher=Roger Federer Official Website|date=28 May 2004|access-date=5 January 2015|url-status=dead|archive-url=https://web.archive.org/web/20120811192352/http://www.rogerfederer.com/en/esp/news-detail/news/110-roger-federer-foundation-unterstuetzt-kinder-und-jugendliche-in-suedafrika.html|archive-date=11 August 2012}}</ref><ref>{{cite web|url=http://www.rogerfedererfoundation.org/en/foundation/mission/|title=Roger Federer Foundation Mission|publisher=Roger Federer Foundation|access-date=5 February 2012|url-status=dead|archive-url=https://archive.today/20130415234804/http://www.rogerfedererfoundation.org/en/foundation/mission/|archive-date=15 April 2013}}</ref><ref>{{cite news|first=Les |last=Roopanarine |title=Roger Federer Foundation aiming for maximum impact with minimum spin|url=https://www.theguardian.com/global-development/2012/nov/30/roger-federer-foundation-maximum-impact|work=The Guardian|date=30 November 2012}}</ref>

Since May 2004, citing his close ties with South Africa (his mother is South African) he has been supporting the South Africa-Swiss charity IMBEWU, which helps children better connect to sports as well as social and health awareness. In 2005, he visited South Africa to meet children who had benefited from his support.<ref>{{cite press release|url=http://www.rogerfederer.com/en/mediacorner/mediareleases/mediareleasesdetail.cfm?uPressID=145 |title=Foundation – Roger Federer Foundation To Support Children And Young People In South Africa |date=28 May 2004 |publisher=Roger Federer Foundation |access-date=23 September 2015 |url-status=dead |archive-url=https://web.archive.org/web/20070927003523/http://www.rogerfederer.com/en/mediacorner/mediareleases/mediareleasesdetail.cfm?uPressID=145 |archive-date=27 September 2007 }}</ref><ref>{{cite news|url=http://www.swissinfo.ch/eng/solid-foundation-improves-children-s-lives/62106|title=Solid foundation improves children's lives|date=11 June 2009|publisher=swissinfo.ch|access-date=23 September 2015}}</ref><ref>{{cite book |last=Stauffer |first=Rene |date=2007 |title=The Roger Federer Story: Question for Perfection |url=https://archive.org/details/rogerfedererstor00rene |url-access=registration |publisher=New Chapter Press |page=[https://archive.org/details/rogerfedererstor00rene/page/226 226] |isbn=978-0-942257-39-7 |access-date=23 September 2015}}</ref>

He was appointed a [[Goodwill Ambassador]] by [[UNICEF]] in April 2006 and has appeared in UNICEF public messages to raise public awareness of AIDS.<ref>{{cite web|url=http://www.unicef.org/infobycountry/usa_32007.html|title=UNICEF's newest Goodwill Ambassador, tennis star Roger Federer, hits an ace for children|work=UNICEF |date=3 April 2006|access-date=15 October 2009}}</ref><ref>{{cite web|first=David|last=Koch|title=Roger Federer to speak out on World AIDS Day|url=http://www.unicef.org/people/index_41926.html|publisher=UNICEF|date=26 November 2007|access-date=4 January 2015|archive-date=26 September 2018|archive-url=https://web.archive.org/web/20180926114530/https://www.unicef.org/people/index_41926.html|url-status=dead}}</ref>

At the [[2005 Pacific Life Open]] in [[Indian Wells, California|Indian Wells]], Federer arranged an exhibition with several top players from the ATP and WTA tour called [[2011 Australian Open#Rally for Relief|Rally for Relief]], whose proceeds went to the victims of the [[tsunami]] caused by the [[2004 Indian Ocean earthquake]].<ref name=15facts/> In December 2006, he visited [[Tamil Nadu]], one of the areas in India most affected by the tsunami.<ref>{{cite web|url=http://www.swissinfo.ch/eng/front/Federer_visits_tsunami_victims_in_India.html?siteSect=105&sid=7379212&cKey=1166901396000&ty=st|title=Federer visits tsunami victims in India|publisher=SwissInfo|date=23 December 2006|access-date=15 October 2009|archive-date=26 May 2020|archive-url=https://web.archive.org/web/20200526010707/http://www.swissinfo.ch/eng/federer-visits-tsunami-victims-in-india/566960|url-status=dead}}</ref> Also in 2005, he auctioned his racquet from his [[2005 US Open – Men's singles|US Open championship]] to aid victims of [[Hurricane Katrina]].<ref name=15facts/><ref>{{cite web|url=http://www.rogerfederer.com/en/rogers/news/newsdetail.cfm?uNewsID=211|title=Off Court – Racquets Net $40,000 For Victims of Hurricane|publisher=Roger Federer Official Website|date=20 September 2005|access-date=15 October 2009|url-status=dead|archive-url=https://web.archive.org/web/20061024155855/http://www.rogerfederer.com/en/rogers/news/newsdetail.cfm?uNewsID=211|archive-date=24 October 2006}}</ref>

In response to the [[2010 Haiti earthquake]], Federer arranged a collaboration with fellow top tennis players for a special charity event during the [[2010 Australian Open]] called '[[Hit for Haiti]]', whose proceeds went to Haiti earthquake victims.<ref>{{cite news|title=Roger Federer leads Haiti earthquake fundraiser in Melbourne|url=https://www.theguardian.com/sport/2010/jan/17/haiti-tennis-fundraiser-roger-federer|work=The Guardian|date=17 January 2010|access-date=6 December 2014}}</ref><ref>{{cite web|first=Jocelyn |last=Gecker|title=Tennis stars revel in 'Hit for Haiti' fundraiser|url=http://www.stuff.co.nz/sport/tennis/3236457/Tennis-stars-revel-in-Hit-for-Haiti-fundraiser|work=Stuff.co.nz|access-date=6 December 2014|date=18 January 2010}}</ref> He participated in a follow-up charity exhibition during the [[2010 Indian Wells Masters]], which raised $1{{nbsp}}million.<ref>{{cite web|title=Hit for Haiti Raises $1 Million on a Night to Remember|url=http://www.atpworldtour.com/news/tennis/2010/03/10/hit-for-haiti-raises-one-million.aspx|publisher=ATP World Tour|access-date=6 December 2014|date=12 March 2010}}</ref>

The Nadal vs. Federer "[[Match for Africa]]" in 2010 in [[Zürich]] and [[Madrid]] raised more than $4{{nbsp}}million for the Roger Federer Foundation and [[Fundación Rafa Nadal]]. In January 2011, Federer took part in [[2011 Australian Open#Rally for Relief|Rally for Relief]], an exhibition to raise money for the victims of the [[2010–11 Queensland floods|Queensland floods]].<ref>{{cite news|title=Tennis stars rally for relief|url=http://www.tennis.com.au/news/2011/01/13/tennis-stars-rally-for-relief|newspaper=Tennis Australia|date=13 January 2011}}</ref><ref>{{cite web|first=Emma |last=Quayle|title=Tennis aces serve it up for the flood victims|url=https://www.smh.com.au/sport/tennis/tennis-aces-serve-it-up-for-the-flood-victims-20110116-19sjy.html|work=[[The Sydney Morning Herald]]|date=17 January 2011}}</ref> In 2014, the "Match for Africa 2" between Federer and [[Stan Wawrinka]], again in Zürich, raised £850,000 for education projects in Southern Africa.<ref>{{Cite web|title=Lynette Federer: 'South Africans accompany Roger intensely in his career'|url=https://www.tennisworldusa.org/tennis/news/Roger_Federer/87714/lynette-federer-south-africans-accompany-roger-intensely-in-his-career-/|access-date=7 June 2020|website=Tennis World USA|date=18 May 2020 }}</ref>

In the 2018 "[[Match for Africa]]" in San Jose, California, Federer paired up with [[Microsoft]] billionaire [[Bill Gates]] in a doubles clash against [[Jack Sock]] and [[NBC]] [[Today (American TV program)|Today]] show host [[Savannah Guthrie]]. He and Gates won, and notably, Federer even won one point on his knees after returning two shots while on the ground.<ref>{{cite web |url=https://www.express.co.uk/sport/tennis/927674/Roger-Federer-plays-tennis-on-his-KNEES-Match-for-Africa-victory-Bill-Gates-Jack-Sock |title=Roger Federer plays tennis on his KNEES in Match for Africa victory with Bill Gates |website=www.express.co.uk |date=6 March 2018 |access-date=16 December 2023 }}</ref>

===Sponsorships and endorsements===
He is endorsed by Japanese clothing company [[Uniqlo]]<ref name="uniqlo"/> and Swiss companies {{ill|Nationale Suisse|de||fr||nl}}, [[Credit Suisse]], [[On (company)|On]], [[Rolex]], [[Lindt]], [[Sunrise Communications AG|Sunrise]], and [[Jura Elektroapparate]].<ref name=15facts/><ref>{{cite web|url=http://www.tennis.com/pro-game/2009/05/federer-grinding-it-out/16957/#.VA_Y7PldUrU |title=Federer Grinding It Out |publisher=Tennis.com |date=20 May 2009 |access-date=10 September 2014 }}</ref> In 2008, Federer partnered with German car giant [[Mercedes-Benz]], and in 2010, this endorsement was extended into a global partnership deal.<ref>{{Cite press release|title=Mercedes-Benz Announces Global Partnership with Roger Federer|publisher=[[Mercedes-Benz USA]]|date=27 May 2010|url=https://www.media.mbusa.com/releases/release-6879818a6b57edd63d4898004bfe9be7-mercedes-benz-announces-global-partnership-with-roger-federer|access-date=6 January 2011|archive-date=15 July 2019|archive-url=https://web.archive.org/web/20190715014806/https://www.media.mbusa.com/releases/release-6879818a6b57edd63d4898004bfe9be7-mercedes-benz-announces-global-partnership-with-roger-federer|url-status=dead}}</ref> Federer, who has been the brand ambassador for Lindt since 2009, gelled perfectly with the brand's fundamental values of Swissness, premiumness, and quality.<ref name=ads/> Federer joined hands with Sunrise, Switzerland's largest telecommunications company, in 2014, and since then, they have regularly collaborated to create a slew of interesting campaigns harping on Swiss values of excellence and precision.<ref name=ads/>

His other sponsors include [[Gillette (brand)|Gillette]], [[Wilson Sporting Goods|Wilson]], [[Barilla Group|Barilla]], and [[Moët & Chandon]].<ref name="pr"/><ref>{{cite news|last1=Soshnick |first1=Scott |first2=Danielle |last2=Rossingh|url=https://www.bloomberg.com/news/2012-06-01/roger-federer-agent-godsick-leaving-management-company-img.html |title=Roger Federer, Agent Tony Godsick Leaving Management Company IMG |newspaper=Bloomberg.com |publisher=Bloomberg |date=1 June 2012 |access-date=4 July 2014}}</ref><ref>{{cite web |url=http://www.moet.com/News/Roger-Federer-The-new-MOET-CHANDON-brand-ambassador |title=Roger Federer Moët & Chandon Ambassador |publisher=Moet.com |date=2 January 2012 |access-date=4 July 2014 |archive-url=https://web.archive.org/web/20131226125058/http://www.moet.com/News/Roger-Federer-The-new-MOET-CHANDON-brand-ambassador |archive-date=26 December 2013 |url-status=dead }}</ref> Previously, he was an ambassador for [[Nike, Inc.|Nike]], [[NetJets]], [[Emmi AG]],<ref>{{cite web|url=https://www.nytimes.com/2006/01/29/sports/tennis/29roger.html |title=Top-Ranked Player Wants Top-Shelf Endorsements |work=The New York Times |agency=Bloomberg News |date=29 January 2006 |access-date=9 September 2014 }}</ref> and [[Maurice Lacroix]].<ref>{{cite web|url=http://www.europastar.com/europastar/magazine/article_display.jsp?vnu_content_id=1000863592|title=Roger Federer Chronometer|publisher=Europa Star|date=2 April 2005|access-date=14 June 2009|archive-date=12 November 2006|archive-url=https://web.archive.org/web/20061112091740/http://www.europastar.com/europastar/magazine/article_display.jsp?vnu_content_id=1000863592|url-status=dead}}</ref>

===Involvement in football===
He grew up supporting [[FC Basel]] and the [[Switzerland national football team|Swiss national team]].<ref>{{cite web |url=http://fourfourtwo.com/interviews/celebrityfans/228/article.aspx |title=Roger Federer – Celebrity fans – Interviews |work=FourFourTwo |date=31 July 2009 |access-date=22 January 2013 |archive-date=15 June 2013 |archive-url=https://web.archive.org/web/20130615034308/http://fourfourtwo.com/interviews/celebrityfans/228/article.aspx |url-status=live }}</ref> In May 2022, when the Swiss national team was preparing to begin their UEFA Nations League campaign against the [[Czech Republic national football team|Czech Republic]], Federer made a surprise visit to meet every member of the team, including head coach [[Murat Yakin]] at Bad Ragaz, and to unveil [[Puma (brand)|Puma]]’s new jersey for the team ahead of the [[2022 FIFA World Cup]].<ref>{{cite web |url=https://www.sportskeeda.com/tennis/news-in-pictures-roger-federer-pays-quick-visit-switzerland-national-football-team |title=Roger Federer pays a quick visit to the Switzerland national football team  |website=www.sportskeeda.com |date=31 May 2022 |access-date=16 December 2023 }}</ref><ref>{{cite web |url=https://www.essentiallysports.com/atp-tennis-news-in-photos-roger-federer-pays-a-surprise-visit-to-the-swiss-national-football-team-to-unveil-new-jersey/ |title=Roger Federer Pays a Surprise Visit to the Swiss National Football Team To Unveil New Jersey |website=www.essentiallysports.com |date=30 May 2022 |access-date=16 December 2023 }}</ref>