Editing 3MP (section)

===Wesgo era===
In 1993, Wesgo purchased rival station [[3EE|3EE The Breeze]], replacing 3EE's format with a [[simulcast]] of 3MP. However, following complaints from [[Triple M Melbourne|Triple M]], [[Gold 104.3|Gold FM]], [[Fox FM (Melbourne)|Fox FM]] and [[3AW]], the [[Australian Broadcasting Authority]] ruled against this,<ref name=Age-3MP-ABA>{{cite news|last1=Taylor|first1=Thomas|title=Simulcast must stop, 3MP told|url=http://newsstore.fairfax.com.au/apps/viewDocument.ac?page=1&sy=nstore&kw=3EE&pb=sag&pb=age&dt=enterRange&dr=1month&sd=01%2F01%2F1993&ed=30%2F06%2F1994&so=date&sf=text&sf=headline&rc=200&rm=200&sp=adv&clsPage=1&docID=news931126_0181_2953|access-date=17 January 2016|work=[[The Age]]|publisher=[[Fairfax Media]]|date=26 November 1993}}</ref> and in 1994 Wesgo launched [[oldies]] formatted [[Magic 1278|Magic 693]], ending the simulcast. Magic 693's format, along with coverage of weekend [[Australian Football League|AFL]] matches, proved successful as ratings climbed, albeit at the displacement of 3MP.

In 1995, the stations were sold to [[Southern Cross Broadcasting]], which at the time operated 3AW and 3AK, and the newsroom used by both 3EE and 3MP closed. Southern Cross Broadcasting was made to sell two stations, including 3MP. By 1996, it was sold to Goulburn Valley Broadcasters, which operated [[Shepparton]]-based [[Triple M Goulburn Valley|3SR]]. In 2001, ownership of 3MP was transferred to Data and Commerce Limited, which owned and operated Melbourne AM station [[3AK]]. In 2002, 3MP relocated its studios from [[Frankston, Victoria|Frankston]] to inner suburban [[Richmond, Victoria|Richmond]] where it shared facilities with 3AK.