Editing AND1 (section)

=== Later years ===
Following a short hiatus, the AND1 Mixtape Tour returned in 2010, then known as the AND1 Live Streetball Tour. The tour continued to expand globally as the AND1 team toured the world. They remained undefeated outside the continental United States until they lost to the debuting Puerto Rico Streetballers in 2012.{{citation needed|date=May 2023}}

Over the years, AND1 has changed hands a few times, first being bought out by American Sporting Goods in 2005 and subsequently sold to [[Brown Shoe Company]] in February 2011. On August 25, 2011, AND1 was sold to Galaxy Brands, a brand management company based in New York. The company later merged with Sequential Brands Group,<ref name=seq>{{Cite web|url=http://ir.sequentialbrandsgroup.com/releasedetail.cfm?releaseid=856388|title=Sequential Brands Group Signs Definitive Agreement to Acquire Galaxy Brand Holdings (NASDAQ:SQBG)|website=ir.sequentialbrandsgroup.com|access-date=April 25, 2016}}</ref> a publicly traded brand management company, but the personnel managing AND1 never changed. Under Sequential, AND1 has reconnected with its roots, signing marquee NBA players and sponsoring tournaments worldwide.

In November 2012, AND1 signed then-[[Indiana Pacers|Pacer]] [[Lance Stephenson]] to an endorsement deal.<ref>{{Cite web|url=http://www.slamonline.com/kicks/lance-stephenson-signs-endorsement-deal-with-and-1/#EwOiwETzGOODREiU.97|title=Lance Stephenson Signs Endorsement Deal With AND 1 {{!}} SLAMonline|website=SLAMonline|date=November 26, 2012 |language=en-US|access-date=April 25, 2016}}</ref> Stephenson had won the NYC basketball championships in all four years of high school, and became New York State's all-time leading scorer in high school basketball, named [[Mr. New York Basketball]] after his senior year. He would soon sign a multi-year deal with the [[Indiana Pacers]], with AND1 signing him during his rookie season. Born Ready fit the AND1 streetball personality with his aggressive never-back-down attitude, which was put on national display during the 2014 NBA Conference Finals. Stephenson, who had led the league in triple-doubles that year and led the Pacers past the Knicks in the round prior, was paired against the [[Miami Heat]]’s [[LeBron James]]. From trash-talking to “mind games,” to even blowing in James ear at one point, Stephenson did whatever he could to get into James’ head and under his skin.<ref>{{Cite web|url=http://www.huffingtonpost.com/2014/05/29/lance-stephenson-blow-ear-lebron-james_n_5410487.html|title=GIF: Lance Stephenson Got Weird With LeBron|date=May 29, 2014|website=The Huffington Post|access-date=April 25, 2016}}</ref>

In celebration of their 20-year anniversary, the brand hosted the AND1 Labor Day Summer Remix, a $100,000 winner-take-all basketball tournament in August 2013. The tournament took place in [[Temple University]] in Philadelphia, and also included a $10,000 dunk contest.<ref>{{Cite web|url=http://thehoopdoctors.com/2013/08/and1-hosts-100000-winner-take-all-basketball-tournament-at-temple-university-in-philly/|title=AND1 Hosts $100,000 Basketball Tournament Labor Day Weekend|website=The Hoop Doctors|date=August 28, 2013 |language=en-US|access-date=April 25, 2016}}</ref>

Paying homage to Brooklyn streetball culture, AND1 partnered with ''[[Slam (magazine)|SLAM]]'' magazine to host numerous events surrounding the [[2015 NBA All-Star Game]] (played at the [[Barclays Center]] in [[downtown Brooklyn]]). Various charity events with two of New York's greatest streetball legends Lance Stephenson and [[Rafer Alston|Rafer "Skip to My Lou" Alston]] were followed by the launch of an exclusive pop-up retail lounge on Flatbush Avenue across from Barclays Center.<ref name=IR>{{Cite web|url=http://ir.sequentialbrandsgroup.com/releasedetail.cfm?releaseid=895849|title=AND1(R) Teams Up With ''SLAM'' magazine to pay tribute to Brooklyn Streetball and New York City Basketball Culture During NBA All-Star Weekend (NASDAQ:SQBG)|website=ir.sequentialbrandsgroup.com|access-date=April 25, 2016}}</ref>

Over one hundred AND1 High School and AAU teams play across America in various tournaments and leagues, and an AND1 circuit in the making.<ref>{{Cite web|url=http://respect-mag.com/2016/02/and-1/|title=And 1 To Host Wellington March Madness Tournament {{!}} RESPECT.|date=February 26, 2016|website=RESPECT.|language=en-US|access-date=May 6, 2016}}</ref><ref>{{Cite web|url=http://www.slamonline.com/college-hs/high-school/and1-announces-tyba-3-session-circuit/|title=AND1 Announces TYBA 3-Session Circuit for 2016|date=April 13, 2016|website=SLAMonline|language=en-US|access-date=May 6, 2016}}</ref>  The company's annual overall revenue is approximately $140 million.{{citation needed|date=August 2017}}

In February 2015, AND1 signed a lease to operate a retail store at 172 Flatbush Ave in Brooklyn, directly across the street from the [[Barclays Center]]. This is the company's first street retail location.<ref name=IR />

In 2018, Kevin Garnett returned to AND1 as Creative Director and Global Ambassador.<ref>{{Cite web|url=https://and1.com/blogs/news/kevin-garnett-talks-new-role-with-and1|title=Kevin Garnett Talks New Role with AND1, Future Designs and Growing the Brand|website=AND1.com|language=en|access-date=March 14, 2019}}</ref>

On August 31, 2021, Sequential Brands, AND1's parent, filed for Chapter 11 bankruptcy protection.<ref>{{Cite news|url=https://www.retaildive.com/news/sequential-brands-files-for-bankruptcy/605860/|title=Sequential Brands files for bankruptcy|date=August 31, 2021}}</ref>

In September 2021, AND1 was acquired by Galaxy Universal.<ref>{{cite web |title=PE-backed Galaxy to acquire several brands from Sequential for $330m |url=https://www.pehub.com/pe-backed-galaxy-to-acquire-several-brands-from-sequential-for-330m/ |website=PE Hub|date=October 29, 2021 }}</ref><ref name=galax/>