Editing Accor (section)

=== "Asset-light" realignment ===

In the mid-90s, Accor shifted its interest towards  luxury and premium brands, and moved towards an asset-light model to focus  on brand and product management, rather than property management. Economy and midscale brands remained the group's cash cow and enabled it to invest in less profitable but strategic upscale and luxury brands.<ref>{{cite web|url=https://www.hospitalitynet.org/news/4000575.html|title=French Accor Announces 1995 Results|website=Hospitalitynet.org|date=25 April 1996|access-date=8 September 2019}}</ref>

In 1997, the firm acquired the casino company SPIC, which became Accor Casino.<ref name="lesechos 441007"/> In 1999, it acquired the US-based economy lodging company [[Red Roof Inn]] (322 hotels), and announced the creation of Accor Economy Lodging to bring Motel 6 and Red Roof Inn under one roof.<ref>{{cite web|url=https://www.marketwatch.com/story/accor-to-acquire-red-roof-inns-199971214400|title=Accor to acquire Red Roof Inns|website=Marketwatch.com|date=12 July 1999|access-date=8 September 2019}}</ref> Along with [[Colony Capital]], it acquired the hotel brands Libertel and Demeure (40 properties in Europe).<ref>{{cite web|url=http://ec.europa.eu/competition/mergers/cases/decisions/m1596_en.pdf|title=Regultation n4064/89|website=Europa.eu|date=8 September 1999|access-date=9 September 2019}}</ref> Accor settled in the United Kingdom with the opening of a Sofitel in the previous Cox & Co bank in Central [[London]].<ref>{{cite web|url=https://www.independent.co.uk/news/business/bank-to-be-turned-into-luxury-hotel-1115402.html |archive-url=https://web.archive.org/web/20190503064550/https://www.independent.co.uk/news/business/bank-to-be-turned-into-luxury-hotel-1115402.html |archive-date=2019-05-03 |url-access=limited |url-status=live|title=Bank to be turned into luxury hotel|website=Independent.co.uk|date=26 August 1999|author=Lucy Baker|access-date=9 September 2019}}</ref>

Accor launched the 3-star hotel brand SuiteHotel in 1999.<ref>[https://www.hosteltur.com/01446_accor-lanza-marca-suitehotel-mercado-europeo-intencion-cubrir-demanda-sector-negocios.html Accor lanza la marca "Suitehotel" para el mercado europeo]</ref> In 2000, Accor took full control of Century International Hotels and Zenith Hotels International in Asia, bringing its number of hotels to 200 in the Asia-Pacific zone.<ref>{{cite web|url=https://eco.mdp.edu.ar/cendocu/repositorio/00033.pdf|title=Las adquisiciones y fusiones en las cadenas de hoteleras|website=Mdp.edu.ar|language=es|access-date=9 September 2019}}</ref> The Sofitel Philadelphia (former [[Philadelphia Stock Exchange]] Building) was inaugurated, the first Sofitel to open in the US in a decade.<ref>{{cite web|url=https://www.hospitalitynet.org/news/4004861.html|title=New Sofitel Philadelphia Makes Its Debut - first new Sofitel developed by Accor in North America in more than 10 years|website=Hospitalitynet.org|date=1 May 2000|access-date=9 September 2019}}</ref> Accor bought 20% of the Polish hotel company Orbis.<ref>{{cite web|url=https://www.thecaterer.com/articles/28382/accor-expands-in-poland|title=Accor expands in Poland|website=Thecaterer.com|date=28 July 2000|access-date=9 September 2019}}</ref> In 2002, Accor settled in Mexico.<ref>{{cite web|url=https://expansion.mx/negocios/2007/11/09/el-aliado-frances|title=Accor, el aliado francés de México|website=Expansion.mx|date=9 November 2007|language=es|access-date=9 September 2019}}</ref> In 2004, Accor bought a 28.9% stake in the French all-inclusive holidays' company [[Club Méditerranée]].<ref name="Clark">{{cite web|url=https://www.nytimes.com/2004/06/12/business/worldbusiness/deal-keeps-struggling-company-under-french-management.html|title=Deal keeps struggling company under French management : Accor buys stake in Club Med|website=The New York Times|author=Nicola Clark|date=12 June 2004|access-date=9 September 2019}}</ref>

In 2005, [[Gilles Pélisson]], nephew of Accor's co-founder [[Gérard Pélisson]], became chairman and CEO.<ref name="economist 2010/11/11">{{cite web|url=https://www.economist.com/business/2010/11/11/asset-light-or-asset-right|title=Asset-light or asset-right?|website=Economist.com|date=11 November 2010|access-date=8 September 2019}}</ref>  The investment firm [[Colony Capital]] invested 1 billion euros in Accor.<ref>{{Cite news|date=2005-03-09|title=Colony Capital invests ?1bn in Accor|work=Financial Times|url=https://www.ft.com/content/941f8882-907b-11d9-b009-00000e2511c8|access-date=2022-01-31}}</ref> The firm sold its shares of Club Med in 2006<ref>{{cite web|url=https://www.wsj.com/articles/SB114990324468176888|title=Accor to Sell Most of Club Med Stake As Part of Revamp|website=Wsj.com|date=10 June 2006|author1=Anita Likus|author2=Brian Lagrotteria|access-date=9 September 2019}}</ref> and Red Roof Inn in 2007.<ref>{{cite web|url=https://www.reuters.com/article/accor-redroof/update-1-accor-sells-red-roof-inn-unit-for-1-32-bln-idUSN2332959820070423|title=UPDATE 1-Accor sells Red Roof Inn unit for $1.32 bln|website=Reuters.com|date=23 April 2007|access-date=9 September 2019}}</ref>