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Adrian Frutiger
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===Univers=== {{main|Univers}} [[File:HarleyStreetSign.JPG|thumb|Univers Bold Condensed on a London street sign]] Charles Peignot envisioned a large, unified font family, that might be set in both the metal and the photo-composition systems. Impressed by the success of the Bauer foundry's [[Futura (typeface)|Futura]] typeface, Peignot encouraged a new, geometric sans-serif type in competition. Frutiger disliked the regimentation of Futura, and persuaded Peignot that the new sans-serif should be based on the realist (neo-grotesque) model.<ref name="Reputations: Adrian Frutiger" /> The 1898 face, [[Akzidenz-Grotesk]], is cited as the primary model. To maintain unity across the 21 variants, each weight and width, in roman (upright) and [[oblique type|oblique]] (slanted), was drawn and approved before any matrices were cut. In the [[Univers]] font, Frutiger introduced his two-digit numeration; the first digit (3 though 8) indicates the weight, "3" the lightest, "8" the heaviest. The second digit indicates the face-width and either roman or oblique. It was marketed with a design inspired by the [[periodic table]].<ref>{{cite book |title=Univers specimen book |year=1968 |publisher=American Type Founders |url=https://archive.org/details/ATFFoundryUniversDebernyPeignotIP1968 |access-date=18 September 2015 }}</ref> The response to Univers was immediate and positive; he claimed it became the model for his future typefaces. His [[slab serif]] designs [[Serifa]] (1967) and Glypha (1977) are directly based upon it.<ref name="Serifa MyFonts">{{cite web |title=Serifa |url=http://www.myfonts.com/fonts/linotype/serifa/ |website=MyFonts |access-date=12 September 2015 }}</ref><ref name="Glypha LT MyFonts" /> Univers attracted attention to Frutiger's work outside continental Europe, and he was commissioned by [[Monotype Imaging|Monotype]] to create Apollo, their first typeface specifically created for [[phototypesetting]], which was released in 1964.<ref name="Stanley Morison Moran" /><ref name="Apollo MT">{{cite web |title=Apollo MT |url=http://www.myfonts.com/fonts/adobe/apollo/ |website=MyFonts |access-date=12 September 2015 }}</ref>
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