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Alexa Internet
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=== 2010β2020 === During this period, Alexa's algorithm had been evolving along with it. Statistics projection and the use of their technology associated with a large network of certificated websites allowed them to keep ahead of the website traffic metrics around the world. Because of this, many large sites were using it as the main reference for popularity on the internet. On November 6, 2014, Amazon announced [[Amazon Alexa]], their [[virtual assistant]]. Amazon already had trademarks for ''Alexa'' due to their ownership of Alexa Internet, Inc.<ref>{{Cite news |last1=Etherington |first1=Darrell |date=November 6, 2014 |title=Amazon Echo Is A $199 Connected Speaker Packing An Always-On Siri-Style Assistant |work=[[TechCrunch]] |url=https://techcrunch.com/2014/11/06/amazon-echo/ |access-date=September 2, 2016}}</ref>
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