Editing Applebee's (section)

== Advertising ==
As part of the company's marketing campaign and slogan, [[Wanda Sykes]] was hired in 2007 to voice the chain's new mascot, the Applebee's Apple.<ref>{{cite news |url=https://www.nytimes.com/2007/10/25/business/media/25adco.html|title=Polishing Up the Apple in Applebee's|author=Quenqua, Douglas|work=The New York Times|date=October 25, 2007 |access-date=April 10, 2012}}</ref> The character appears in commercials touting Applebee's various specials and stating the new slogan "Together is good" or saying "Get it together, baby!" as the slogan appears at the bottom right of the screen. A new campaign started on February 25, 2008, without Sykes' character (the spokesapple), with the slogan "It's a whole new neighborhood." The commercials used both the original and new logos.{{citation needed|date=April 2012}} In 2009 Applebee's changed its slogan again to "There's no place like the neighborhood."

From 2012 to 2016, Applebee's aired an advertising campaign focusing on fresh ingredients and new dishes, narrated by [[Jason Sudeikis]], featuring the slogan "See you tomorrow."<ref>{{cite web|url=http://adwhois.com/2012/07/26/applebees-2012-commercials/ |title=Applebees 2012 Commercials |publisher=AdWhois |access-date=August 25, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120801025553/http://adwhois.com/2012/07/26/applebees-2012-commercials/ |archive-date=August 1, 2012 }}</ref>

In 2012, Applebee's partnered with the country group [[Zac Brown Band]] on a Veteran's Day-themed "Thank You Movement" campaign to honor members of the U.S. military.<ref>{{cite web|title=CMT Blog: Zac Brown Joins Applebee's in Honoring Military|url=http://www.cmt.com/news/1696651/cmt-blog-zac-brown-joins-applebees-in-honoring-military/|archive-url=https://web.archive.org/web/20200805054443/http://www.cmt.com/news/1696651/cmt-blog-zac-brown-joins-applebees-in-honoring-military/|url-status=dead|archive-date=August 5, 2020|access-date=February 25, 2022|website=CMT News}}</ref> The band's song "[[Chicken Fried]]" has also been featured in a Applebee's commercial; in February 2022, Applebee's pulled its advertising from [[CNN]] after an incident where an inappropriately timed [[Side-by-side (graphic)|split-screen commercial break]] featured live footage of the [[2022 Russian invasion of Ukraine|2022 Russian Invasion of Ukraine]] shown alongside the ad.<ref name=":0">{{cite news|last=Pesce|first=Nicole Lyn|title=Applebee's says its commercial 'never should have aired' during CNN's Russia-Ukraine coverage|url=https://www.marketwatch.com/story/cnn-slammed-for-awkward-applebees-ad-that-aired-during-its-live-russia-ukraine-coverage-11645737347|access-date=February 25, 2022|website=MarketWatch}}</ref><ref name=":1">{{cite web|last=Baragona|first=Justin|date=February 24, 2022|title=Ukraine Air Raid Sirens Transition to Cheesy Applebee's Jingle on CNN|url=https://www.thedailybeast.com/ukraine-air-raid-sirens-on-cnn-transition-to-cheesy-applebees-jingle|access-date=February 25, 2022|website=The Daily Beast}}</ref>

In late September 2017, Applebee's brought back its most famous slogan from the early-to-mid 2000s, "Eatin' Good in the Neighborhood."  In 2022, Applebee's advertising fees accounted for 177.4 million U.S. dollars.<ref>{{cite web | url=https://www.statista.com/statistics/815179/applebee-s-ad-revenue/ | title=Applebee's ad revenue worldwide 2022 }}</ref>

<ref>{{cite web | url=https://applebeemenu.net/applebees-specials/ | title=Applebee's Special }}</ref>

In August 2021, after having removed it due to the impact of the [[COVID-19 pandemic]], Applebee's restored its [[Oreo|Oreo Cookie]] Shake to its menu. The chain and beverage had been mentioned in [[Walker Hayes]]' song "[[Fancy Like]]", which was subsequently featured in a new Applebee's commercial as well.<ref>{{Cite news|last=Gilbert|first=Asha C.|date=August 24, 2021|title='Fancy Like' Walker Hayes song brings back Applebee's Oreo shake|work=[[USA Today]]|url=https://www.usatoday.com/story/money/2021/08/24/fancy-like-walker-hayes-song-brings-back-applebees-oreo-shake/8253507002/|url-status=live|archive-url=https://web.archive.org/web/20210824140557/https://www.usatoday.com/story/money/2021/08/24/fancy-like-walker-hayes-song-brings-back-applebees-oreo-shake/8253507002/|archive-date=August 24, 2021}}</ref><ref>{{Cite web |last=Harris |first=Molly |date=2021-08-25 |title=The Real Reason Applebee's Is Bringing Back Its Oreo Shake |url=https://www.mashed.com/585604/the-real-reason-applebees-is-bringing-back-its-oreo-shake/ |access-date=2024-01-22 |website=Mashed |language=en-US}}</ref><ref>{{Cite magazine |last=Trust |first=Gary |date=2021-09-07 |title=BTS' 'Butter' Rebounds for 10th Week Atop Billboard Hot 100, Kanye West, Walker Hayes Hit Top 10 |url=https://www.billboard.com/pro/bts-butter-tops-hot-100-tenth-week/ |access-date=2024-01-22 |magazine=Billboard |language=en-US}}</ref>

In January 2024, the company introduced Applebee’s Date Night Pass. The $300 card would provide holders 52 date nights, from February 1, 2024 to January 21, 2025, the opportunity to spend $30 on food and non-alcoholic beverages either in restaurants or using takeout. It came during an inflationary environment for restaurants and was designed to make going out more accessible. ''[[CNN]]'' reported this move came amid others that indicated the chain was emphasizing its role as an affordable place to eat, like bringing back all-you-can-eat boneless wings or heavily discounted margaritas. At the time of the announcement, it could also be used for online orders but not for those through third-party services.<ref>{{Cite web |date=2024-01-17 |title=Applebee's embraces its date night reputation with a new subscription pass |url=https://www.nrn.com/marketing/applebee-s-embraces-its-date-night-reputation-new-subscription-pass |access-date=2024-01-17 |website=Nation's Restaurant News |language=en}}</ref><ref>{{Cite web |last=Maruf |first=Ramishah |date=2024-01-19 |title=Applebee's is offering a subscription pass for your date nights {{!}} CNN Business |url=https://www.cnn.com/2024/01/19/business/applebees-date-nights-subscription-pass/index.html |access-date=2024-01-22 |website=CNN |language=en}}</ref>