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Attack ad
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===Canada=== Although it has been found that [[Elections in Canada|Canadian elections]] are less likely to use attack ads than US elections, there has been an increasingly strong presence of negative ads in Canadian campaigns in modern times. Comparatively, Canadians were more likely to use acclaim ads- or ads that praise another individual- than Americans, as American campaigns are much more likely to use attack ads than Canadian campaigns. Overall, however, Canadian campaigns are more likely to use attack ads than acclaim ads, similarly to the US.<ref>{{cite thesis |last1=Mahone |first1=Jessica A. |title=A comparative content analysis of televised political advertising in the United States and Canada in 2004 and 2008 |year=2009 |id={{ProQuest|304874542}} }}</ref> Famous examples of Canadian attack ads include the [[1993 Chrétien attack ad]] during the [[1993 Canadian federal election]], and the [[2006 Liberal Party of Canada election ads]] during the [[2006 Canadian federal election]], both of which were widely criticized and ultimately managed to improve the electoral results of the candidates being targeted by the ads.
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