Editing BoA (section)

===2008–2012: American expansion and return to Asia===
[[File:2009 BoA5 (cropped).jpg|thumb|upright|BoA performing in San Francisco in 2009]]
On September 2, 2008, it was announced that BoA would make her American debut under a new subsidiary label, SM Entertainment USA.<ref>{{cite web|url=https://www.koreatimes.co.kr/www/news/special/2008/09/178_30413.html|title=BoA Plans Debut in US|publisher=[[Hankook Ilbo]]|work=[[The Korea Times]]|access-date=September 2, 2008|url-status=dead|archive-url=https://web.archive.org/web/20080917140639/http://www.koreatimes.co.kr/www/news/special/2008/09/178_30413.html|archive-date=September 17, 2008|date=September 2, 2008}}</ref> Hoping to become a "world-renowned entertainer" in the vein of [[Janet Jackson]],<ref>{{cite web|date=September 23, 2008|title=Rap-Up.com – Korean Pop Star BoA Prepares U.S. Takeover|url=http://www.rap-up.com/2008/09/23/korean-pop-star-boa-prepares-us-takeover/|url-status=live|archive-url=https://web.archive.org/web/20211230111211/https://www.rap-up.com/2008/09/23/korean-pop-star-boa-prepares-us-takeover/|archive-date=December 30, 2021|access-date=November 7, 2015|website=Rap-Up}}</ref> BoA's debut American single "Eat You Up", was produced by [[Thomas Troelsen]], and released on October 21, 2008. It charted at No. 9 on the ''Billboard'' [[Hot Dance Club Play]] chart.<ref name="JPTIMES" /> To promote the single, BoA performed "Eat You Up" as well as other songs at YouTube's Tokyo Live concert, and performed in New York City on December 3, 2008, as well as the [[Jingle Ball]] at the [[Honda Center|Anaheim Honda Center]] on December 6, 2008.<ref>{{cite news|last=Schofield|first=Jack|date=November 23, 2008|title=YouTube Live from San Francisco, but not from Tokyo|work=[[The Guardian]]|url=https://www.theguardian.com/technology/blog/2008/nov/23/youtube-live|url-status=live|access-date=November 26, 2008|archive-url=https://web.archive.org/web/20210804185731/https://www.theguardian.com/technology/blog/2008/nov/23/youtube-live|archive-date=August 4, 2021}}</ref><ref>{{cite web|date=November 24, 2008|title=Singer BoA's American Debut Single 《Eat You Up》 Is Released on the Internet for the First Time|url=http://ent.sina.com.cn/x/2008-11-24/17012265045.shtml|url-status=live|archive-url=https://web.archive.org/web/20210804185738/http://ent.sina.com.cn/x/2008-11-24/17012265045.shtml|archive-date=August 4, 2021|access-date=November 26, 2008|work=Sina|publisher=[[SINA Corporation]]|language=zh}}</ref> The following year, she released "[[Eien/Universe/Believe in Love]]" and was also featured in [[Ravex]]'s single "Believe in Love".

BoA's [[BoA (album)|self-titled English album]] was released in the U.S. on March 17 and featured tracks by producers [[Bloodshy and Avant]] as well as a duet with [[Sean Garrett]].<ref>{{cite web|last=Lee|first=Jae-hwan|date=January 28, 2009|script-title=ko:보아 美 정규 1집 3월17일 발매, 한일 동시 출시|url=http://www.newsen.com/news_view.php?uid=200901280834471002&code=100200|url-status=live|archive-url=https://web.archive.org/web/20180727181051/http://www.newsen.com/news_view.php?uid=200901280834471002&code=100200|archive-date=July 27, 2018|access-date=February 7, 2009|website=Newsen|language=ko}}</ref> Her second Japanese compilation album, ''[[Best & USA]]'' was released on March 18 tying together a compilation of recent hits in Japan with her English-language debut. Though she stated that "[i]t has always been my dream to debut in America," she found English tougher to learn than Japanese and despite living in West Beverly Hills, found it difficult to make friends.<ref name="JPTIMES" /> BoA later headlined the [[San Francisco Pride|San Francisco Pride Festival]] on June 28, 2009, alongside [[Solange Knowles]] and [[The Cliks]],<ref>{{cite web|title=SF Pride Main Stage|url=http://www.sfpride.org/celeb/mainstage.html|url-status=dead|archive-url=https://web.archive.org/web/20090813173622/http://www.sfpride.org/celeb/mainstage.html|archive-date=August 13, 2009|access-date=August 8, 2009|website=SF Pride}}</ref> where she also performed the song "Energetic" for the first time in public, in addition to "Eat You Up" and "I Did It for Love".<ref>{{cite web|date=June 30, 2009|title=BoA Performs at SF Pride|url=https://www.koreatimes.co.kr/www/news/art/2009/06/135_47676.html|url-status=live|archive-url=https://web.archive.org/web/20210819153739/http://www.koreatimes.co.kr/www/news/art/2009/06/135_47676.html|archive-date=August 19, 2021|access-date=June 30, 2009|website=[[The Korea Times]]}}</ref>  On August 31, SM USA released ''[[BoA (album)|BoA Deluxe]]'', a repackaged version of her debut English album. The album contained two new tracks and the radio edit version of "Energetic".<ref>{{Cite web|last=Han|first=Sang-hee|date=September 1, 2009|title=BoA Releases Repackaged Album|url=https://www.koreatimes.co.kr/www/nation/2021/12/719_51080.html|url-status=live|archive-url=https://web.archive.org/web/20211230234439/https://www.koreatimes.co.kr/www/news/art/2009/06/135_47676.html|archive-date=December 30, 2021|access-date=November 14, 2009|website=[[The Korea Times]]}}</ref>

[[File:BoA in 2010 (5).jpg|left|thumb|upright|BoA at the [[25th Golden Disc Awards]] in December 2010]]
With her U.S. career struggling to gain traction, BoA returned to East Asia to release her seventh Japanese album, ''[[Identity (BoA album)|Identity]]'' (February 2010).  Promoted by the singles "[[Bump Bump!]]" featuring [[Verbal (rapper)|Verbal]] from [[M-Flo]]<ref>{{cite web|last=Kim|first=Lynn|date=November 4, 2009|title=BoA releases new single "Bump Bump!" today|url=http://www.asiae.co.kr/news/view.htm?sec=ent9&idxno=2009110409351646049|url-status=live|archive-url=https://web.archive.org/web/20211110100159/http://www.asiae.co.kr/news/view.htm?sec=ent9&idxno=2009110409351646049|archive-date=November 10, 2021|access-date=November 14, 2009|website=Asia Economy}}</ref> and "[[Mamoritai: White Wishes]]" (December 2009), the album only charted at No. 4, selling 37,606 copies in its first week. With little promotion from her label, it ended her run of six consecutive No. 1 albums, suggesting that it would be impossible for her to sustain her career in three territories simultaneously.<ref name="weekly">{{cite web|url=http://blog.oricon.co.jp/nextstage-rarara/archive/116/0|title=2月22日付 アルバム 週間ランキング: NEXT STAGE – スタ☆ブロ –|access-date=February 16, 2010|date=March 4, 2010|work=[[Oricon]]|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20100820084010/http://blog.oricon.co.jp/nextstage-rarara/archive/116/0|archive-date=August 20, 2010}}</ref> Her first Korean album in five years, ''[[Hurricane Venus]],'' was released on August 5, 2010,<ref>{{cite web|date=October 12, 2018|script-title=ko:보아, 5년 만에 국내 복귀...데뷔 10년째 되는 8월 25일 앨범 발매|url=http://isplus.joins.com/article/article.html?aid=1336491|url-status=live|archive-url=https://web.archive.org/web/20210804204319/http://isplus.live.joins.com/news/article/article.asp?total_id=4038570&cloc=|archive-date=August 4, 2021|access-date=March 4, 2010|publisher=Daily Sports|language=ko|via=Isplus Live}}</ref> and sold 55,776 units making it the 22nd best selling album in South Korea for 2010.<ref>{{cite web|title=:: 가온차트와 함께하세요|url=http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36|url-status=dead|access-date=August 9, 2011|work=[[Gaon Chart]]|archive-date=February 13, 2011|archive-url=https://web.archive.org/web/20110213045903/http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36}}</ref> She also represented South Korea and performed at the [[Asia Song Festival|7th Asia Song Festival]], organized by ''Korea Foundation for International Culture Exchange'', at the [[Seoul Olympic Stadium]].<ref>KOFICE [http://english.kofice.or.kr/d40_asia/d40_asia_02_2010y.asp 7th Asia Song Festival] {{webarchive|url=https://web.archive.org/web/20110612015209/http://english.kofice.or.kr/d40_asia/d40_asia_02_2010y.asp |date=June 12, 2011 }} October 23, 2010. Retrieved October 12, 2011</ref>

BoA made her Hollywood movie debut in the dance film ''[[Make Your Move 3D]]'', playing the character Aya opposite [[Derek Hough]]. Although production ended in 2011, the film was released in 2013. The movie received mixed reviews, with Inkoo Kang of the ''[[Los Angeles Times]]'' praising the choreography but stating that "[w]henever actor Derek Hough and BoA stop leaping and twirling, [it] is an underwritten mess."<ref>{{cite web|last=Kang|first=Inkoo|date=April 17, 2014|title=Review: Korean pop music steps up in 'Make Your Move'|url=http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-make-your-move-review-20140418,0,4796524.story#ixzz2zNJ4xuRr|url-status=live|archive-url=https://web.archive.org/web/20211231002909/https://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-make-your-move-review-20140418-story.html|archive-date=December 31, 2021|access-date=April 29, 2014|work=Los Angeles Times}}</ref> To celebrate the 10th anniversary of her Japanese debut, BoA released "[[Milestone (song)|Milestone]]", which ranked at No. 4 on the Oricon Weekly Music-DVD charts.<ref>{{cite web|date=December 19, 2011|title=Oricon Weekly Charts|url=http://www.oricon.co.jp/rank/dm/w/2011-12-19/|access-date=October 10, 2015|website=Oricon}}{{dead link|date=August 2023|bot=medic}}{{cbignore|bot=medic}}</ref> She also held her 10th anniversary concert from December 10 to 11 at Tokyo International Forum.<ref>{{cite web|last=Lee|first=Kyung-nam|date=December 11, 2011|title=BoA Bursts Into Tears at her 10th Anniversary Concert|url=http://mwave.interest.me/en/kpop-news/article/2118/boa-bursts-into-tears-at-her-10th-anniversary-concert|url-status=dead|archive-url=https://web.archive.org/web/20171013120211/http://mwave.interest.me/en/kpop-news/article/2118/boa-bursts-into-tears-at-her-10th-anniversary-concert|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref>

Following the concert, BoA shifted her activities to her native county, joining the judging panel on [[Seoul Broadcasting System|SBS]]'s audition program ''[[K-pop Star]]'' as a representative of S.M. Entertainment, alongside [[Yang Hyun-suk]] from [[YG Entertainment]] and [[Park Jin-young]] from [[JYP Entertainment]]. BoA received praise for her ability as a judge with her insightful comments and discerning eyes,<ref>{{cite web|last=Choi|first=Eun-Hwa|date=December 11, 2011|title=BoA Shines as a Judge in 'K-Pop Star'|url=http://mwave.interest.me/en/kpop-news/article/2084/boa-shines-as-a-judge-in-k-pop-star|url-status=dead|archive-url=https://web.archive.org/web/20171013120311/http://mwave.interest.me/en/kpop-news/article/2084/boa-shines-as-a-judge-in-k-pop-star|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> and also sang the theme song "One Dream".<ref>{{cite web|last=Ho|first=Stewart|date=March 17, 2012|title=Boa Sings ′One Dream′ for 'K-Pop Star'|url=http://mwave.interest.me/en/kpop-news/article/4433/boa-sings-one-dream-for-k-pop-star|url-status=dead|archive-url=https://web.archive.org/web/20171013120209/http://mwave.interest.me/en/kpop-news/article/4433/boa-sings-one-dream-for-k-pop-star|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> For her seventh Korean album, ''[[Only One (BoA album)|Only One]]'' (July 2012), BoA wrote and composed its title track,<ref>{{cite web|last=Ho|first=Stewart|date=July 16, 2012|title=BoA to Comeback on July 22 With Self-Penned Track, 'Only One'|url=http://mwave.interest.me/en/kpop-news/article/9868/boa-to-comeback-on-july-22-with-self-penned-track-only-one|url-status=dead|archive-url=https://web.archive.org/web/20171013120239/http://mwave.interest.me/en/kpop-news/article/9868/boa-to-comeback-on-july-22-with-self-penned-track-only-one|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> while its dance steps choreographed by NappyTabs, who has previously worked with BoA in ''Cobu''.<ref>{{cite web|last=Ho|first=Stewart|date=July 20, 2012|title=BoA's 'Only One' Choreographed by Madonna′s Dance Team|url=http://mwave.interest.me/en/kpop-news/article/10297/boas-only-one-choreographed-by-madonnas-dance-team|url-status=dead|archive-url=https://web.archive.org/web/20171013120343/http://mwave.interest.me/en/kpop-news/article/10297/boas-only-one-choreographed-by-madonnas-dance-team|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> Upon its release, "Only One" achieved an all-kill on several music charts.<ref>{{cite web|last=Danbi Hong|first=Grace|date=July 23, 2012|title=BoA Releases 'Only One' and Achieves All-Kill|url=http://mwave.interest.me/en/kpop-news/article/10430/video-boa-releases-only-one-and-achieves-all-kill|url-status=dead|archive-url=https://web.archive.org/web/20171013065545/http://mwave.interest.me/en/kpop-news/article/10430/video-boa-releases-only-one-and-achieves-all-kill|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> She followed this up with the second "The Shadow", was released August 18, 2012.<ref>{{cite web|last=Danbi Hong|first=Grace|date=August 18, 2012|title=BoA Reveals MV for 'The Shadow'|url=http://mwave.interest.me/en/kpop-news/article/12710/video-boa-reveals-mv-for-the-shadow|url-status=dead|archive-url=https://web.archive.org/web/20171013064753/http://mwave.interest.me/en/kpop-news/article/12710/video-boa-reveals-mv-for-the-shadow|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> Additionally, she recorded the song "[[PYL Younique Volume 1|Lookin']]" featuring [[The Quiett]] for Hyundai's 'Premium Younique Lifestyle' campaign.<ref>{{cite web|url=http://www.allkpop.com/article/2012/10/boa-releases-lookin-ft-the-quiett-for-hyundais-premium-younique-lifestyle-campaign/feed|title=BoA releases "LOOKIN" ft. The Quiett for Hyundai's 'Premium Younique Lifestyle' campaign|date=October 16, 2012|publisher=[[Allkpop]]|access-date=July 22, 2013}}</ref>{{Unreliable source?|reason=Per [[WP:KO/RS#UR]]|date=December 2023}}