Editing Boo.com (section)

=== Strategy ===

The target customers of Boo.com were young, wealthy and fashionable people between 18 and 24 years old, who were expected to be attracted by sports and fashion brands offered by Boo.com.<ref name="Boo Introduction addition"/> Boo.com created a virtual shopping assistant, Miss Boo, to assist customers with tips given at each step. Boo.com also developed technology that allowed online customers to put their chosen products onto 3D models and then inspect the result.<ref name="Boo brand strategy">{{cite book|last1=Chaffey|first1=Dave|last2=Ellis-Chadwick|first2=Fiona|title=Digital Marketing Strategy, Implementation and Practice|date=2016|publisher=Pearson Education Limited|location=Harlow|isbn=978-1-292-07761-1|page=109|edition=sixth}}</ref>