Editing Business intelligence (section)

===Compared with business analytics===
Business intelligence and [[business analytics]] are sometimes used interchangeably, but there are alternate definitions.<ref>{{cite web|url=http://timoelliott.com/blog/2011/03/business-analytics-vs-business-intelligence.html |title=Business Analytics vs Business Intelligence? |publisher=timoelliott.com |date=2011-03-09 |access-date=2014-06-15}}</ref> [[Thomas H. Davenport|Thomas Davenport]], professor of information technology and management at [[Babson College]] argues that business intelligence should be divided into [[Information retrieval|querying]], [[Financial reporting|reporting]], [[Online analytical processing]] (OLAP), an "alerts" tool, and business analytics. In this definition, business analytics is the subset of BI focusing on statistics, prediction, and optimization, rather than the reporting functionality.<ref>{{Cite interview |url=http://www.informationweek.com/news/software/bi/222200096 |title=Analytics at Work: Q&A with Tom Davenport |last=Henschen |first=Doug |date=4 January 2010 |access-date=26 September 2011 |archive-date=3 April 2012 |archive-url=https://web.archive.org/web/20120403080949/http://www.informationweek.com/news/software/bi/222200096 |url-status=dead }}</ref>