Editing Chester Cheetah (section)

===2008–present: OrangeUnderground redesign===
By 2008, Cheetos took aim at an adult [[demographics|demographic]] with a series of ads featuring the mascot in promotion of OrangeUnderground.com.<ref>{{Cite web|url=https://slate.com/business/2008/03/the-delightfully-creepy-new-cheetos-ads.html|title=The delightfully creepy new Cheetos ads.|first=Seth|last=Stevenson|date=March 17, 2008|website=Slate Magazine}}</ref> In this incarnation, Chester (originally a puppet) is computer generated, but now with photorealistic textures/detail; he speaks with a British-sounding [[Good American Speech|Mid-Atlantic accent]] and encourages people to use their Cheetos in acts of revenge or to solve problems (e.g. plug the nostrils of a snoring man or dirty the [[cubicle]] of a [[Wiktionary:mysophobe|neat freak]]), sometimes referring to himself as "Papa Chester". In this incarnation, Chester is voiced by Adam Leadbeater.<ref>{{Cite web|url=http://www.adamleadbeater.com/Home.html|title=Home|website=www.adamleadbeater.com|access-date=2019-08-16|archive-date=2022-06-04|archive-url=https://web.archive.org/web/20220604074104/http://www.adamleadbeater.com/Home.html|url-status=dead}}</ref>