Editing Chex Quest (section)

=== Promotion ===
In support of the promotion, coupons and advertisements were included in newspapers and magazines with total circulation of 42 million; promotional art was added to the front of all boxes containing the game; a 30-second television advertisement was broadcast; and a website (chexquest.com) was launched to present game tips, Chex recipes, and further plot details such as character biographies.<ref name=PMA/> To cut down on development costs, WatersMolitor formed a promotional partnership with [[America Online]] who actually manufactured the CDs<ref name=hub/> in exchange for which all copies of ''Chex Quest'' came bundled with the AOL software and a [[AOL#Direct marketing of disks|"50 Free Hours" subscription offer]].<ref name=PMA/> WatersMolitor also created a telephone help-line for gamers who encountered problems with the game<ref name=gaw>Gaw, Jonathan. ''Business: Chew on this - Chex will put CD-ROM in cereal; $5 million high- tech promotion comes as General Mills takes over brand''. [[Star Tribune]]. 31 January 1997.</ref> and hired fledgling [[new media]] company, [[Digital Café]], to provide coding, plot, animations, original music and art for the game.<ref name=PMA/>