Editing Children in Need (section)

===Sponsorships===
Corporate partners have played a key role in fundraising. [[Asda]], [[McDonald's]], [[One Stop]], [[Greggs]], [[Enterprise Rent-A-Car|Enterprise]], and [[Cineworld]] are among the charity's longstanding sponsors. [[Welcome Break]]—whose service stations host outlets such as [[WHSmith]], [[Waitrose]], [[Subway (restaurant)|Subway]], [[Burger King]], [[Pret a Manger]], [[Starbucks]] and [[Harry Ramsden's]]—has also supported the cause.<ref>{{Cite web |title=Cineworld UK kickstarts February with a brand new digital and customer-facing fundraising campaign to support Variety |url=https://www.variety.org.uk/news-item/cineworld-uk-kick-starts-february-with-a-brand-new-digital-and-customer-facing-fundraising-campaign-to-support-variety/ |access-date=2024-11-18 |website=Variety, the Children's Charity |language=en-GB}}</ref> The 2025 [[Sidemen Charity Match]], scheduled for [[Wembley Stadium]], will raise funds for ''Children in Need''.