Editing Cognos (section)

==BI market==
IBM's purchase of Cognos and other business intelligence software vendors was a step in establishing IBM as a BI "megavendor" (along with Oracle, Microsoft, and SAP).  This consolidation may prove beneficial for customers to have fewer vendors to deal with, but this raises concerns about integration of the software as more vendors are bought out by the big four. Another challenge is maintaining the same level of customer service. [[Gartner]] interprets the lower ratings given in "customer experience" for IBM Cognos and SAP Business Objects as a result of post-acquisition issues.<ref>{{cite web |url=http://www.informationweek.com/news/software/systems_management/showArticle.jhtml?articleID=222600994 |title=SAP Questions Gartner BI Magic Quadrant Ranking |date=February 3, 2010 |last=Henschen |first=Doug}}</ref>  Due to many consolidations in the BI industry, there are only a few independent "pure-play" vendors remaining ([[SAS Institute Inc.|SAS]] and [[MicroStrategy]] being the largest).<ref>{{cite web |url=http://www.informationweek.com/news/global-cio/showArticle.jhtml?articleID=202805190 |title=What IBM's Cognos Acquisition Means For The BI Market And Its Customers |date=November 12, 2007 |last=Weier |first=Mary Hayes}}</ref>