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Competitor analysis
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==New competitors== In addition to analysing current competitors, it is necessary to estimate future competitive threats. The most common sources of new competitors are: *Companies competing in a related product/market *Companies using related technologies *Companies already targeting the target prime market segment but with unrelated products *Companies from other geographical areas and with similar products *New start-up companies organized by former employees and/or managers of existing companies The entrance of new competitors is likely when: *There are high profit margins in the industry *There is unmet demand (insufficient supply) in the industry *There are no major barriers to entry *There is future growth potential *Competitive rivalry is not intense *Gaining a [[competitive advantage]] over existing firms is feasible *Dissatisfaction with the existing suppliers
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