Editing Conspicuous consumption (section)

== Materialism and gender ==
In ''An Examination of Materialism, Conspicuous Consumption and Gender Differences'' (2013), the researchers Brenda Segal and Jeffrey S. Podoshen reported great differences in the consumerism practised by men and women. The data about [[materialism]] and [[impulse purchase]]s of 1,180 Americans indicate that men have greater scores for materialism and conspicuous consumption; and that women tended to buy goods and services on impulse; and both sexes were equally [[Brand loyalty|loyal]] to a given brand of goods and services.<ref name=":0">{{Cite journal|last1=Segal|first1=Brenda|last2=Podoshen|first2=Jeffrey S.|date=March 2013|title=An Examination of Materialism, Conspicuous Consumption and Gender Differences|url=http://doi.wiley.com/10.1111/j.1470-6431.2012.01099.x|journal=International Journal of Consumer Studies|language=en|volume=37|issue=2|pages=189–198|doi=10.1111/j.1470-6431.2012.01099.x}}</ref>