Editing Cover version (section)

===Multiple versions in various formats or locations===
Early in the 20th century it became common for [[phonograph]] [[record label]]s to have singers or musicians "cover" a commercially successful "hit" tune by recording a version for their own label in hopes of cashing in on the tune's success. For example, ''[[Ain't She Sweet]]'' was popularized in [[1927 in music|1927]] by [[Eddie Cantor]] (on stage) and by Ben Bernie and [[Gene Austin]] (on record), was repopularized through popular recordings by Mr. Goon Bones & Mr. Ford and [[Pearl Bailey]] in 1949, and later still revived as 33 <small>1/3</small> and 45 RPM records by [[the Beatles]] in 1964.<ref>{{cite web|url=http://www.everyhit.com/retros/index.php?page=rchart&y1=1964&m1=06&day1=2&y2=1964&m2=06&day2=2&sent=1 |title=Retro Charts |website=EveryHit.com |date=2000-03-16 |access-date=2016-11-21}}</ref>

Because little promotion or advertising was done in the early days of record production, other than at the local music hall or music store, the average buyer purchasing a new record usually asked for the tune, not the artist. Record distribution was highly localized, so a locally popular artist could quickly record a version of a hit song from another area and reach an audience before the version by the artist(s) who first introduced the tune, and highly competitive record companies were quick to take advantage of this.