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Darrell Issa
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===Directed Electronics=== {{main|Directed Electronics}} Steal Stopper soon returned a profit again. As car theft rose in the U.S. during the 1980s, so did the demand for security devices. [[Rolls-Royce Motor Cars|Rolls-Royce]], [[BMW]], and [[General Motors]] joined Ford and Toyota as customers of Steal Stopper. In 1985, Issa sold the company to a California-based maker of [[home alarm]]s, and moved to the [[San Diego]] suburb of [[Vista, California|Vista]], to work for the company.<ref name="Lizza New Yorker story"/> Shortly afterward, Issa left to start Directed Electronics, Inc. (DEI). He has continued to live in Vista.<ref name="Lizza New Yorker story"/> Issa used his knowledge of the weaknesses in automotive security to develop effective [[anti-theft system|theft deterrents]]. Using sensors that, when armed, would detect motion and pressure on the car's body, his device made loud noise to draw attention to a would-be car thief, such as the car's horn honking or a speaker playing a recording with Issa's voice saying: "Protected by Viper. Stand back" and "Please step away from the car", warnings for DEI's signature product, the Viper car alarm.<ref>{{cite news |url=https://query.nytimes.com/gst/fullpage.html?res=9E03EEDC143FF930A15754C0A9659C8B63|work=The New York Times|title=California Recall Backer Feels Heat|first=Charlie|last=Leduff|date=July 23, 2003|access-date=May 1, 2010}}</ref> Sales grew from $1 million in the company's first year to $14 million by 1989.<ref name="Lizza New Yorker story"/>
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