Editing Deloitte (section)

==Name and branding==
[[File:DeloitteNewSmall.png|thumb|right|Deloitte logo (short form)]]

In 1989, Deloitte, Haskins & Sells merged in most countries with Touche Ross, forming Deloitte & Touche. However, in the United Kingdom, the local firm of Deloitte, Haskins & Sells merged instead with Coopers & Lybrand (now part of PwC).<ref>{{cite web|url=http://www.pwc.com/pl/eng/about/main/history.html|title=PWC: History and milestones|website=Pwc.com|access-date=10 October 2017}}</ref>

While the full name of the UK private company is Deloitte Touche Tohmatsu Limited,<ref name="gov.uk">{{cite web |url=https://beta.companieshouse.gov.uk/company/07271800 |title=Deloitte Touche Tohmatsu Limited |work=Companies House |access-date=23 July 2020}}</ref> in 1989, it initially branded itself as DTT International. In 2003, the rebranding campaign was commissioned by [[William G. Parrett]], the then-CEO of DTT, and led by Jerry Leamon, the global Clients and Markets leader.<ref>{{cite web |url=http://www.accountancyage.com/accountancyage/news/2200392/ernst-young-launches-rebrand |title=Ernst & Young launches rebrand plan |work=Accountancy Age |date=3 October 2007 |access-date=2 October 2014}}</ref>

According to the company website, Deloitte now refers to the brand under which independent firms throughout the world collaborate to provide audit, consulting, financial advisory, risk management, and tax services to selected clients.<ref>{{cite web |url=https://www2.deloitte.com/global/en/pages/about-deloitte/articles/about-deloitte.html |title=virat Deloitte |work=Deloitte |access-date=2 October 2014}}</ref>

In 2008, Deloitte adopted its new "Always One Step Ahead" (AOSA) brand positioning platform to support the existing Deloitte vision: "To be the Standard of Excellence". AOSA represents the global organization's value proposition and is never used as a tagline. The recent launch of the Green Dot ad campaign also aligns with Deloitte's brand strategy and positioning framework.<ref>{{cite web |url=http://globalblogs.deloitte.com/deloitteperspectives/2010/11/170000-brand-managers-step-ahead-as-one.html |title=170,000 brand managers step ahead, as one |work=Deloitte Perspectives |access-date=2 October 2014}}</ref>

In June 2016, Deloitte changed its branding and adopted a new logo, with Deloitte written in black color instead of the earlier blue.<ref>{{cite web|url=https://www2.deloitte.com/global/en/pages/about-deloitte/articles/deloitte-brand-gets-makeover.html|title=Deloitte's brand gets a makeover|publisher=Deloitte|access-date=15 June 2016}}</ref>

In [[India]], Deloitte operates under several brand names, including A.F.Ferguson &Co., A.F.Ferguson Associates, S.B.Billimoria, C.C.Choksi & Co., P.C.Hansotia, Fraser & Ross and Deloitte Haskins & Sells (India).<ref>{{cite news |title=Deloitte and KPMG do not have license to operate in India |url=https://economictimes.indiatimes.com/tech/software/deloitte-kpmg-have-no-licence-to-do-audit-work-in-india/articleshow/3986506.cms |access-date=29 September 2018 |newspaper=The Economic Times}}</ref>