Editing Demon Days (section)

==Release and marketing==
''Demon Days'' was first mentioned in articles detailing the reopening of Gorillaz' website in early December 2004. Initially, a March or April 2005 release date was announced, but this date was later pushed back. In an article for [[Q (magazine)|''Q'']] in February 2005, it was reported that the album was to be titled ''We Are Happy Landfill''. Another early title was reported to be ''Reject False Icons'', which is also the title of Gorillaz' [[culture jamming]] project. In January 2005, a promo for the song "[[Dirty Harry (song)|Dirty Harry]]" was released as a white label [[vinyl record|12"]], and an exclusive video was released online entitled "[[Rock It (Gorillaz song)|Rockit]]". It was later reported that the track would not appear on the album, although it later appeared on [[D-Sides]], a collection of remixes, rare songs and B-sides released in November 2007. ''Demon Days''' lead single "[[Feel Good Inc.]]" became Gorillaz' biggest hit at the time, while the album's second single, "[[Dare (song)|Dare]]" featuring Shaun Ryder, was a big hit as well and gave the band their first number one single in the UK. Since its release, ''Demon Days'' has been [[RIAA certification|certified]] [[Platinum album|double platinum]] in the US<ref name="UScert"/> and 6× platinum in the UK.<ref name=UKcert/>

The limited edition of the album includes a [[DVD]] containing the video, [[audio commentary]] and an [[animatic]] for the music video "Feel Good Inc.", short animated films featuring the band, an exclusive audio track titled "The Swagga" and online access to exclusive sections of the band's website, with various wallpapers and screensavers,<ref name="Ltd Edition">{{cite web |url=http://gorillaz.com/g-player/audio/demon-days/demon-days-ltd-edition |title=Demon Days Ltd Edition |publisher=Gorillaz.com |access-date=22 May 2021 |url-status=dead |archive-url=https://web.archive.org/web/20140704020000/http://gorillaz.com/g-player/audio/demon-days/demon-days-ltd-edition |archive-date=4 July 2014}}</ref> as well as a crowbar, facilitating the opening of a locked cupboard in the kitchen on Gorillaz.com in order to download the song, "Happy Landfill". This content is no longer available, however, the track appears on ''D-Sides'' (re-titled "We Are Happy Landfill").

===Reject False Icons===
The phrase "Reject False Icons" was first mentioned on 24 November 2004 on a Gorillaz mail out to fans.<ref>{{cite web|url=http://gorillaz-news.livejournal.com/10232.html |title='Reject False Icons' Gorillaz mailout / new site up 8&nbsp;December |access-date=12 February 2007 |date=25 November 2004 |publisher=Gorillaz-Unofficial |url-status=dead |archive-url=https://web.archive.org/web/20110719050202/http://gorillaz-news.livejournal.com/10232.html |archive-date=19 July 2011 }}</ref> On 8 December, the Gorillaz website was re-opened with a brand new music video, "Rockit", which has the saying "Reject False Icons" at the end.<ref>{{cite web|url=http://gorillaz-news.livejournal.com/10601.html |title='Rock It' new Gorillaz video premiered on new site&nbsp;– possible single? |access-date=12 February 2007 |date=8 December 2004 |publisher=Gorillaz-Unofficial |url-status=dead |archive-url=https://web.archive.org/web/20071227213339/http://gorillaz-news.livejournal.com/10601.html |archive-date=27 December 2007 }}</ref> On 19 December, the "Reject False Icons" campaign kicked off with the launch of [http://www.rejectfalseicons.com rejectfalseicons.com]. Fans could submit their photos of ways to spread the message by using graffiti or by sticking "Reject False Icons" stickers that were available for a limited period from the site and from selected record shops in the UK.

===''Search for a Star''===
In December 2004, Gorillaz launched their own talent contest, ''Search for a Star'', to find an artist to collaborate with.<ref>{{cite web|url=http://gorillaz-news.livejournal.com/6114.html |title=Gorillaz launch 'Search For A Star competition' on Gorillaz.com and in NME |access-date=12 February 2007 |date=1 December 2004 |publisher=Gorillaz-Unofficial |url-status=dead |archive-url=https://web.archive.org/web/20110719050755/http://gorillaz-news.livejournal.com/6114.html |archive-date=19 July 2011 }}</ref> There were on average over 100 entries per week whittled down to around 10 to be put forward for the public vote. The 200+ entries were viewed over a million times. A gallery room was added to Kong Studios which displayed all of the entries. Gorillaz' competition was initially run to pick just one winner from entries submitted to Gorillaz.com. However, at the end of the competition, it was announced that two further entries – one from the submitted images, and one from the submitted audio files – would be chosen by online vote.

All three collaborated on the fourth single release of Phase Two, "Kids with Guns" / "[[El Mañana (song)|El Mañana]]". Sourbee provided his animated incarnation of the "Don't Get Lost in Heaven (Original Demo Version)" B-side, featured on the DVD version of the single. Asidus made a "Dirty Harry" remix called "Uno Quatro" featured on the Gorillaz website. Irina Bolshakova aka Schneeflocke created her own artistic interpretation of "El Mañana", featured on an insert included on the DVD version of the single. The winners were also originally supposed to have their own rooms in Kong Studios, but that never came to pass.{{cn|date=January 2023}}