Editing Dior (section)

===Dior ===
[[File:Dior NYC Flagship (48064046348).jpg|thumb|right|Dior's store in [[New York City]], 2019]]
Available references contradict themselves whether [[Christian Dior Parfums]] was established in 1947 or 1948. The Dior company lists the founding of Christian Dior Parfums as 1947, with the launch of its first perfume, ''Miss Dior''.<ref name="dior"/> Dior revolutionized the perfume industry with the launch of the highly popular ''Miss Dior parfum'', which was named after [[Catherine Dior]] (Christian Dior's sister).<ref name="dior"/> Christian Dior Ltd owned 25%, manager of Coty perfumes held 35%, and Boussac owned 40% of the perfume business, headed by Serge Heftler Louiche.<ref name="dior"/> [[Pierre Cardin]] was made head of the Dior workshop from 1947 until 1950. In 1948, a Christian Dior Parfums branch in [[New York City]] was established—this could be the cause of the establishment-date issue.<ref name="dior"/> The modern Dior company also notes that "a luxury ready-to-wear house is established in New York at the corner of [[Fifth Avenue|5th Avenue]] and 57th Street, the first of its kind," in 1948.<ref name="dior"/> In 1949, the ''Diorama'' perfume was released<ref name="dior"/> and by 1949, the New Look line alone made a profit of FFr 12.7&nbsp;million.<ref name="funding"/>