Editing Duracell (section)

=== P&G spin-off and Berkshire Hathaway ownership ===
On October 24, 2014, Procter & Gamble announced it would spin off Duracell in 2015 as part of a wider restructuring scheme.<ref>{{cite web|url=http://www.bizjournals.com/cincinnati/morning_call/2014/10/p-g-to-shed-duracell.html|title=P&G to shed Duracell|date=October 24, 2014|access-date=November 14, 2014|work=Cincinnati Business Journal|archive-url=https://web.archive.org/web/20141030155945/http://www.bizjournals.com/cincinnati/morning_call/2014/10/p-g-to-shed-duracell.html|archive-date=October 30, 2014|url-status=live|author-first1=Erin|author-last1=Caproni}}</ref> On November 14, 2014, [[Berkshire Hathaway]] declared its intent to acquire Duracell in an all-stock deal, consisting of $4.7 billion worth of P&G stock then owned by Berkshire Hathaway.<ref name="money-duracell">{{cite news |last1=Morris |first1=Patrick |date=November 14, 2014 |title=Why Warren Buffett Just Bought Duracell |work=Money.com |url=https://money.com/warren-buffett-duracell/ |url-status=live |access-date=14 November 2014 |archive-url=https://web.archive.org/web/20210530024646/https://money.com/warren-buffett-duracell/ |archive-date=May 30, 2021}}</ref> The acquisition received regulatory approval from the [[European Commission]] in July 2015.<ref>{{cite news|last1=Blenkinsop|first1=Philip|title=EU clears Berkshire Hathaway's purchase of Duracell|url=https://www.reuters.com/article/us-duracell-m-a-eu-idUSKCN0PX17D20150723|access-date=2 November 2015|work=Reuters|date=23 July 2015|archive-url=https://web.archive.org/web/20151123090519/http://www.reuters.com/article/2015/07/23/us-duracell-m-a-eu-idUSKCN0PX17D20150723|archive-date=23 November 2015|url-status=live}}</ref>

The transfer was completed on February 29, 2016, with P&G investing $1.8 billion in cash into Duracell, and Berkshire Hathaway giving P&G back 52 million shares.<ref name="BusinessWired" />

In September 2016, Duracell announced plans to move its executive team and 60 employees to [[Chicago]].<ref>{{cite news|url=http://www.chicagotribune.com/business/ct-duracell-office-new-jobs-0916-biz-20160915-story.html|title=Duracell to open Loop office|date=September 15, 2016|newspaper=[[Chicago Tribune]]|access-date=September 26, 2016|author=Corilyn Shropshire|archive-url=https://web.archive.org/web/20160925081143/http://www.chicagotribune.com/business/ct-duracell-office-new-jobs-0916-biz-20160915-story.html|archive-date=September 25, 2016|url-status=live}}</ref>

In February 2022, Duracell announced a long-term partnership deal with [[Williams Grand Prix Engineering|Williams Racing]].<ref>{{Cite web |date=2022-02-14 |title=Duracell to help power Williams Racing in 2022 and beyond |url=https://www.williamsf1.com/posts/831fa70a-a575-4552-b112-b37c53176e81/duracell-to-help-power-williams-racing-in-2022-and-beyond |access-date= |website=Williams Racing |language=en}}</ref> The deal culminated with the vertical air intake of the car designed like a Duracell battery, which was first introduced in the [[2022 Miami Grand Prix]].<ref>{{Cite web |last=Agarwal |first=Armaan |date=2023-02-08 |title="Genius. Absolute genius!!!" - Fans react as Williams cleverly blend sponsor Duracell with its 2023 F1 livery |url=https://firstsportz.com/f1-news-fans-react-as-williams-cleverly-blend-sponsor-duracell-with-its-f1-livery/ |access-date= |website=FirstSportz |language=en-US}}</ref> The design was later implemented on the [[Williams FW45]] for the [[2023 Formula One World Championship|2023 season]].<ref>{{Cite web |last=Agarwal |first=Armaan |date=2023-02-08 |title="Genius. Absolute genius!!!" - Fans react as Williams cleverly blend sponsor Duracell with its 2023 F1 livery |url=https://firstsportz.com/f1-news-fans-react-as-williams-cleverly-blend-sponsor-duracell-with-its-f1-livery/ |access-date=2023-07-09 |website=FirstSportz |language=en-US}}</ref> Duracell also became the title sponsor of William Racing's [[ENASCAR Coca-Cola iRacing Series|eNASCAR]] team as Duracell Williams Esports eNASCAR.<ref>{{Cite web |date=2022-07-06 |title=Duracell Becomes Title Partner of Williams eNASCAR Team |url=https://www.businesswire.com/news/home/20220706005515/en/Duracell-Becomes-Title-Partner-of-Williams-eNASCAR-Team |access-date= |website=www.businesswire.com |language=en}}</ref>