Editing Electronic program guide (section)

====Western Europe====
In Western [[Europe]], 59 million television households were equipped with EPGs at the end of 2008, a penetration of 36% of all television households. The situation varies from country to country, depending on the status of digitization and the role of pay television and [[IPTV]] in each market. With [[BSkyB|Sky]] as an early mover and the [[BBC iPlayer]] and [[Virgin Media]] as ambitious followers, the United Kingdom is the most developed and innovative EPG market to date, with 96% of viewers having frequently used an EPG in 2010.<ref>{{cite web|title=Looking for TV Genius? |url=http://www.tvgenius.net/blog/2010/10/25/epgs-viewers-find/ |website=[[TV Genius]] |publisher=Red Bee Media |date=October 25, 2010 |access-date=October 23, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120304051150/http://www.tvgenius.net/blog/2010/10/25/epgs-viewers-find/ |archive-date=March 4, 2012 }}</ref> [[Inview Technology]] is one of the UK's largest and oldest EPG producers, dating back to 1996 and currently in partnership with [[Humax]] and [[Skyworth]].

[[Scandinavia]] also is a highly innovative EPG market. Even in [[Italy]], the EPG penetration is relatively high with 38%. In [[France]], IPTV is the main driver of EPG developments. In contrast to many other European countries, [[Germany]] lags behind, due to a relatively slow digitization process and the minor role of pay television in that country.<ref>{{cite web|title=EPG Forecast, Western Europe (2008–2014)|url=http://www.international-television.org/tv_market_data/epg-penetration-forecast-europe_2008-2014.html|website=International-Television.org|access-date=14 April 2010|archive-date=22 March 2010|archive-url=https://web.archive.org/web/20100322204725/http://www.international-television.org/tv_market_data/epg-penetration-forecast-europe_2008-2014.html|url-status=live}}</ref>