Editing Electropop (section)

==== 2000s ====
[[Britney Spears]]' highly influential fifth studio album ''[[Blackout (Britney Spears album)|Blackout]]'' (2007) is credited for bringing the genre to mainstream prominence. The media in 2009 ran articles proclaiming a new era of different electropop stars, and indeed the times saw a rise in popularity of several electropop artists. In the [[Sound of... (BBC poll)|Sound of 2009]] poll of 130 music experts conducted for the [[BBC]], ten of the top fifteen artists named were of the electropop genre.<ref name="UK">[http://www.kuwaittimes.net/read_news.php?newsid=NzM1NzEwNTk5 UK gaga for electro-pop, guitar bands fight back] {{webarchive|url= https://web.archive.org/web/20090723215505/http://www.kuwaittimes.net/read_news.php?newsid=NzM1NzEwNTk5 |date= 2009-07-23 }}, ''The Kuwait Times'', January 28, 2009</ref> [[Lady Gaga]] had major commercial success from 2008 with her debut album ''[[The Fame]]''. Music writer [[Simon Reynolds]] noted that "Everything about Gaga came from [[electroclash]], except the music, which wasn't particularly 1980s".<ref>[https://www.theguardian.com/music/musicblog/2010/jan/22/eighties-revival-decade The 1980s revival that lasted an entire decade] by [[Simon Reynolds]] for ''[[The Guardian]]'', 22 January 2010.</ref> Singer Michael Angelakos of [[Passion Pit]] said in a 2009 interview that while playing electropop was not his intention, the limitations of dorm life made the genre more accessible.<ref>{{cite web|url= http://thephoenix.com/boston/music/87381-interview-michael-angelakos-of-passion-pit/?page=3#TOPCONTENT|title= Interview: Michael Angelakos of Passion Pit Boston Phoenix October 1, 2009}}</ref>

In 2009, ''The Guardian'' quoted James Oldham—head of [[artists and repertoire]] at [[A&M Records]]—as saying "All [[Artists and repertoire|A&R]] departments have been saying to managers and lawyers: 'Don't give us any more bands because we're not going to sign them and they're not going to sell records.' So everything we've been put on to is electronic in nature."<ref name="NewGeneration">{{cite web|url= http://www.smh.com.au/news/entertainment/music/gaga-for-girl-power/2009/02/27/1235237908240.html?page=fullpage#contentSwap1|title= Gaga for girl power|work= smh.com.au|date= 28 February 2009}}</ref><ref>{{cite web|url= https://www.telegraph.co.uk/culture/music/rockandpopfeatures/5978573/La-Roux-Lady-Gaga-Mika-Little-Boots-the-80s-are-back.html |archive-url=https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/culture/music/rockandpopfeatures/5978573/La-Roux-Lady-Gaga-Mika-Little-Boots-the-80s-are-back.html |archive-date=2022-01-11 |url-access=subscription |url-status=live|title= La Roux, Lady Gaga, Mika, Little Boots: the 80s are back|author= Neil McCormick|date= 5 August 2009|work= Telegraph.co.uk}}{{cbignore}}</ref>
[[File:Ellie Goulding , Positivus Festival, Latvia, July 2017-2661 (48740822596).jpg|thumb|248x248px|[[Ellie Goulding]] became one of the best-known figures in contemporary electropop music.]]