Editing Emilio Pucci (section)

==Braniff Airways, NASA, and Lincoln==
In 1965, New York ad agency Jack Tinker and Associates was hired by [[Braniff International Airways]] to update their image. The agency's [[Mary Wells Lawrence|Mary Wells]] hired [[Alexander Girard]] to remodel the terminals, and Pucci to design new clothes for the hostesses.<ref name="2wice">{{Citation|last=Jacobs|first=Laura|publication-date=1998|title=Stewardesses|periodical=2wice|publication-place=East Hampton, NY|publisher=2wice Arts Foundation, Inc.|volume=2|issue=2|pages=26–33|url=http://www.2wice.org/issues/uniform/stew.html|access-date=19 December 2002|archive-url=https://web.archive.org/web/20021219051134/http://www.2wice.org/issues/uniform/stew.html|archive-date=19 December 2002}}</ref> 

Pucci designed six complete collections for Braniff hostesses, pilots and ground crew between 1965 and 1974. By 1968 [[Barbie]] had versions of all of his first four uniforms.<ref name="2wice"/> These were designed as individual components to be added or removed as weather dictated. The uniforms included turtlenecks, T-shirts, crop jackets, and culottes.<ref name="2wice"/> Pucci incorporated Girard's "BI" logo into some of his prints.<ref name=Friedman>{{cite book|last=Friedman|first=Vanessa|title=Emilio Pucci Fashion Story|year=2010|publisher=Taschen/EmilioPucci/Emilio Pucci Foundation|location=Hohenzollernring|isbn=978-3-8365-0736-3|pages=312–319}}</ref>
[[Image:Apollo 15-insignia.png|thumb|100px|right]]

Pucci suggested the three bird motif for the design of the [[Apollo 15]] [[mission patch]].<ref name="espresso"/>

From 1976 to 1983, Pucci chose exterior and interior colors and trim for a special Pucci Edition of the [[Lincoln Mark series]] of automobiles for the luxury [[Lincoln Motor Company|Lincoln]] division of [[Ford Motor Company]] in the United States: a [[Lincoln Continental Mark IV|Mark IV]] in 1976,<ref>{{cite book |title=1976 Continental Mark IVx |url=http://www.oldcarbrochures.com/static/NA/Lincoln/1976_Lincoln/1976_Lincoln_Continental_Mark_IV_Brochure/1976%20Lincoln%20Continental%20Mark%20IV-02.html |location=Dearborn, Michigan |publisher=Lincoln Division, Ford Motor Company |date=1975-08-01 |access-date=2022-06-12}}</ref> a [[Lincoln Continental Mark V|Mark V]] from 1977<ref>{{cite book |title=1977 Continental Mark V |url=http://www.oldcarbrochures.com/static/NA/Lincoln/1977_Lincoln/1977_Continental_Mark_V_Brochure/1977%20Continental%20Mark%20V-15.html |location=Dearborn, Michigan |publisher=Lincoln Division, Ford Motor Company |date=1976-08-01 |pages=14–15 |access-date=2022-06-12}}</ref> to 1979,<ref>{{cite book |title=1979 Continental Mark V |url=http://www.oldcarbrochures.com/static/NA/Lincoln/1979%20Lincoln/1979%20Continental%20Mark%20V%20Brochure/1979%20Continental%20Mark%20V-11.html |location=Dearborn, Michigan |publisher=Lincoln Division, Ford Motor Company |date=1978-08-01 |pages=10–11 |access-date=2022-06-12}}</ref> and a [[Lincoln Continental Mark VI|Mark VI]] from 1980 to 1983,<ref>{{cite book |title=1983 Lincoln – Mark VI – Continental |url=http://www.oldcarbrochures.com/static/NA/Lincoln/1983%20Lincoln/1983%20Lincoln%20Full%20Line%20Brochure/image10.html |location=Dearborn, Michigan |publisher=Lincoln Division, Ford Motor Company |date=1982-08-01 |pages=18–19 |access-date=2022-06-12}}</ref> the details of the design changing slightly each year.