Editing Endtroducing..... (section)

==Release==
''Endtroducing'' was released by Mo' Wax on September 16, 1996, in the United Kingdom.<ref name="EndtrospectiveNotes">{{cite AV media notes |title=Endtroducing..... |others=DJ Shadow |publisher=[[Universal Music Group|UMC]] |edition=20th anniversary ''Endtrospective'' |year=2016 |id=00602547957207 |type=liner notes}}</ref><ref name="Mendelsohn">{{cite web |url=http://www.popmatters.com/post/161204-dj-shadow/ |title=Counterbalance No. 91: DJ Shadow's 'Endtroducing...' |website=PopMatters |date=July 27, 2012 |access-date=September 16, 2016 |last1=Mendelsohn |first1=Jason |last2=Klinger |first2=Eric |archive-url=https://web.archive.org/web/20160920044217/http://www.popmatters.com/post/161204-dj-shadow/ |archive-date=September 20, 2016 |url-status=dead}}</ref> In the United States, it was issued by Mo' Wax and [[FFRR Records]] on November 19, 1996.<ref name="EndtrospectiveNotes"/><ref name="Mendelsohn"/> DJ Shadow promoted the album through various interviews and press appearances.{{sfn|Wilder|2005|p=96}} The record spent three weeks on the [[UK Albums Chart]], peaking at number 17,<ref name="UK"/><ref name="OCC">{{cite web |url=https://www.officialcharts.com/artist/31363/dj-shadow/ |title=DJ Shadow |publisher=Official Charts Company |access-date=October 8, 2020}}</ref> and was [[music recording certification|certified]] gold by the [[British Phonographic Industry]] in 1998.<ref name="BPI"/> It also charted at number 75 in the Netherlands.<ref name="NLD"/> "Midnight in a Perfect World" was previously issued as the album's first single on September 2, 1996,<ref>{{cite magazine |url=https://worldradiohistory.com/UK/Music-Week/1996/Music-Week-1996-08-31.pdf |title=New Releases: Singles |magazine=[[Music Week]] |location=London |date=August 31, 1996 |access-date=May 29, 2021 |page=31}}</ref> and it was later released to American [[campus radio|college]] and [[modern rock]] radio stations in January 1997.<ref>{{cite magazine |url=https://books.google.com/books?id=ugkEAAAAMBAJ&pg=PA21 |title=Out of the Shadows |magazine=Billboard |location=New York |volume=108 |issue=47 |date=November 23, 1996 |access-date=March 17, 2013 |page=21}}</ref> It peaked at number 54 on the [[UK Singles Chart]],<ref name="OCC"/> while its [[music video]], directed by B Plus, received much airplay on [[MTV]]'s [[electronic music]] program ''[[Amp (TV series)|Amp]]''.<ref name="Sullivan"/> "Stem" was released as the album's second single on October 28, 1996,<ref>{{cite magazine |url=https://worldradiohistory.com/UK/Music-Week/1996/Music-Week-1996-10-26.pdf |title=New Releases: Singles |magazine=Music Week |location=London |date=October 26, 1996 |access-date=May 29, 2021 |page=29}}</ref> reaching number 74 in the UK and number 14 in Ireland.<ref name="OCC"/><ref>{{cite web |url=http://irishcharts.ie/search/placement?page=1&search_type=title&placement=Stem |title=The Irish Charts – Search Results – Stem |publisher=[[Irish Singles Chart]] |access-date=May 29, 2021}}</ref> "What Does Your Soul Look Like (Part 1)" followed on January 12, 1998,<ref>{{cite web |url=http://www.juno.co.uk/all12-1-98.htm |title=New Releases 12 January 1998 – 18 January 1998: All |publisher=[[Juno Records]] |access-date=June 11, 2021 |archive-url=https://web.archive.org/web/20040927023123/http://www.juno.co.uk/all12-1-98.htm |archive-date=September 27, 2004 |url-status=dead}}</ref> charting at number 54 in the UK.<ref name="OCC"/> A fourth and final single – a [[A-side and B-side#Double A-side|double A-side]] release featuring producer [[Cut Chemist]]'s remix of "The Number Song" and DJ Shadow's remix of the [[synth-pop]] band [[Depeche Mode]]'s "[[Only When I Lose Myself|Painkiller]]" – was issued on February 23, 1998.<ref>{{cite web |url=http://www.juno.co.uk/all23-2-98.htm |title=New Releases 23 February 1998 – 1 March 1998: All |publisher=Juno Records |access-date=June 11, 2021 |archive-url=https://web.archive.org/web/20040927023524/http://www.juno.co.uk/all23-2-98.htm |archive-date=September 27, 2004 |url-status=dead}}</ref>

Describing the time spent promoting ''Endtroducing'' as "some weird rollercoaster ride", DJ Shadow was dismayed by the lack of reaction upon returning to his hometown of [[Davis, California|Davis]], compared to the attention he had received within the British music scene.{{sfn|Wilder|2005|p=96}} He felt he had been manipulated by the press and his record label and "went from being angry to being depressed" over the perceived lack of control he had over his life.{{sfn|Wilder|2005|p=96}} DJ Shadow found himself compelled to produce new tracks such as "High Noon" as outlets for expressing his turbulent feelings at the time.<ref>{{cite web |url=https://thequietus.com/articles/10446-dj-shadow-reconstructed-best-of-interview |title=DJ Shadow's Reconstructed: An Oral History |website=The Quietus |date=October 23, 2012 |access-date=March 17, 2013 |last=Tuffrey |first=Laurie |archive-url=https://archive.today/20130630102609/http://thequietus.com/articles/10446-dj-shadow-reconstructed-best-of-interview |archive-date=June 30, 2013 |url-status=live}}</ref> Following this period, interest in his work grew in the US; newspapers ran stories on ''Endtroducing'' and DJ Shadow received several phone calls a day, enough to convince him to hire a manager.{{sfn|Wilder|2005|p=96}} ''Endtroducing'' eventually entered the ''[[Billboard (magazine)|Billboard]]'' [[Top Heatseekers|Heatseekers Albums]] chart and peaked at number 37 on the listing in April 1997.<ref name="Heatseekers"/>