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False consensus effect
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=== Informational Social Influence === Another type of social pressure to conform is [[informational social influence]],{{sfn|Aronson|Wilson|Akert|Sommers|2015|p=231}}{{sfn|Bauman|Geher|2002|p=293}} also coined by Asch, that may contribute to the False Consensus Effect. This describes individuals' tendency to conform to a majority consensus out of the need to be correct; additionally, Asch posited that informational social influence is partially caused by people learning how to act within socially determined guidelines by perceiving others' behavior, allowing them to fall into the cohesive group identity. Maintenance of the False Consensus Effect may be related to the tendency to make decisions with relatively little information.<ref>{{Cite book |last=Dawes |first=R.M. |title=The potential nonfalsity of the false consensus effect, Insights in decision making: A tribute to Hillel J. Einhorn |date=1 April 1990 |publisher=University of Chicago Press |pages=179β199}}</ref> When faced with uncertainty and a limited sample from which to make decisions, people often "project" themselves onto the situation. When this personal knowledge is used as input to make generalizations, it often results in the false sense of being part of the majority.{{sfn|Myers|2015|p=38}}
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