Editing Federal Identity Program (section)

===Canada wordmark===
[[Image:Canada wordmark.svg|250px|right]]

The Canada [[wordmark]] is mandatory on virtually all of the applications mentioned above. The Canada wordmark was first designed by Jim Donahue in 1965<ref>{{Cite journal |last=Dipede |first=Cheryl |date=2015 |title=From Typographer to Graphic Designer: Typographic Exhibitions and the Formation of a Graphic Design Profession in Canada in the 1950s and 1960s |url=https://www.erudit.org/en/journals/racar/2015-v40-n2-racar02391/1035401ar/ |journal=RACAR : Revue d'art canadienne / Canadian Art Review |language=en |volume=40 |issue=2 |page=130 |doi=10.7202/1035401ar |issn=0315-9906}}</ref> and was established in 1972 as the logo for the government of Canada. It consists of the word "Canada" written in a [[serif]] font and a modified version of [[Baskerville]], with a [[Flag of Canada|Canadian flag]] over the final '[[a]]'. In a 1999 study commissioned by the federal government, 77% of respondents remembered seeing the Canada wordmark at some point in the past.<ref>[http://www.tbs-sct.gc.ca/fip-pcim/pol-can-eng.asp Treasury Board of Canada Secretariat Canada Wordmark Study] {{webarchive|url=https://web.archive.org/web/20130207145125/http://www.tbs-sct.gc.ca/fip-pcim/pol-can-eng.asp |date=2013-02-07 }}</ref> Television viewers may be familiar with the logo from seeing it in the credits of Canadian television programs, where it is used to indicate government funding or tax credits.