Editing Findability (section)

==On-site findability==
On-site findability is concerned with the ability of a potential customer to find what they are looking for within a specific site. More than 90 percent of customers use internal searches in a website compared to browsing. Of those, only 50 percent find what they are looking for.<!-- This reference is broken. We need a new reference here to back up these numbers --><ref name="findability-solution">{{cite web|title=The Findability Solution|url=http://marriottschool.byu.edu/strategy/docs/TheFindabilitySolution-StrategyWhitePaper.pdf|access-date=2015-04-21|archive-url=https://web.archive.org/web/20141021085037/http://marriottschool.byu.edu/strategy/docs/TheFindabilitySolution-StrategyWhitePaper.pdf|archive-date=2014-10-21|url-status=dead}}</ref> Improving the quality of on-site searches highly improves the business of the website. Several factors affect findability on a website:
# ''Site search'': If searchers within a site do not find what they are looking for, they tend to leave rather than browse through the website. Users who had successful site searches are twice as likely to ultimately convert.<ref name="findability-solution" />
# ''Related links and products'': User experience can be enhanced by trying to understand the needs of the customer and provide suggestions for other, related information.
# ''Site match to customer needs and preferences'': Site design, content creation, and recommendations are major factors for affecting the customer experience.