Editing GameStop (section)

===Babbage's Etc. (1996–1999)===
Following his purchase of NeoStar's assets, Leonard Riggio dissolved the holding company and created a new holding company named Babbage's Etc.<ref name=":4" /> He appointed Richard "Dick" Fontaine, previously Software Etc.'s chief executive during its expansion in the late 1980s and early 1990s, as Babbage Etc.'s chief executive. Daniel DeMatteo, previously the president of both Software Etc. and NeoStar, became company president and COO.<ref name=":4" /> Three years later, in 1999, Babbage's Etc. launched its GameStop brand with 30 stores in [[strip mall]]s. The company also launched gamestop.com, a website that allowed consumers to purchase video games online. GameStop.com was promoted in Babbage's and Software Etc. stores.<ref name=":4" />