Editing Google Shopping (section)

=== Google Product Search (2007 –&nbsp;2013) ===
With its April 2007 re-branding as '''Google Product Search''', the service was modified to emphasize integration with [[Google Search]]; listings from the service could now appear alongside web search results.<ref name="cnet-pun" />

Google prominently featured the service result in [[Google Search]] starting in January 2008 in Germany and the United Kingdom. It subsequently extended the practice to France in October 2010, Italy, the Netherlands, and Spain in May 2011, the Czech Republic in February 2013 and Austria, Belgium, Denmark, Norway, Poland and Sweden in November 2013.<ref name="rapid-1784">{{Cite web |title=European Commission - PRESS RELEASES - Press release - Antitrust: Commission fines Google €2.42 billion for abusing dominance as search engine by giving illegal advantage to own comparison shopping service |url=http://europa.eu/rapid/press-release_IP-17-1784_en.htm |access-date=June 27, 2017 |website=europa.eu |language=en}}</ref>

Originally, the service listed prices submitted by merchants, and was monetized through [[AdWords]] advertising like other Google services. However, in May 2012, Google announced that the service (which was also immediately renamed Google Shopping) would shift in late-2012 to a paid model where merchants would have to pay the company in order to list their products on the service.<ref name="Google Commerce: Building a better shopping experience" /><ref name="wsj-p2p">{{Cite news |last=Efrati |first=Amir |date=June 1, 2012 |title=Google to Require Retailers to Pay |url=https://www.wsj.com/articles/SB10001424052702304821304577438614258563608 |access-date=July 9, 2012 |work=Wall Street Journal |language=en-US |issn=0099-9660}}</ref>