Editing H&M (section)

=== Other brands ===
Concept stores, including [[COS (fashion brand)|COS]], Weekday, Monki and [[Cheap Monday]], were launched following H&M's expansion in Asia. In 2009 and 2010, brand consultancy Interbrand ranked H&M as the twenty-first most-valuable global brand.<ref>{{cite web|url=http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx|title=Best Global Brands Ranking for 2010|access-date=15 February 2011|archive-url=https://web.archive.org/web/20110212184731/http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx|archive-date=12 February 2011}}</ref> Its worth was estimated at $12 billion to $16 billion.<ref>{{Cite web|url=http://www.interbrand.com/best_global_brands.aspx?year=2009&langid=1000|archive-url=https://web.archive.org/web/20100813125924/http://www.interbrand.com/best_global_brands.aspx?year=2009&langid=1000|title=Interbrand, Best Global Brand List|archive-date=13 August 2010|access-date=16 February 2022}}</ref><ref>{{cite web|url=http://www.brandz.com/upload/brandz-report-2009-complete-report(1).pdf|title=BrandZ Top 100 Most Valuable Global Brands 2009|archive-url=https://web.archive.org/web/20100820214201/http://www.brandz.com/upload/brandz-report-2009-complete-report(1).pdf|archive-date=20 August 2010}}</ref> Under the "H&M with Friends", H&M will partner with Good American, a brand founded by [[Khloé Kardashian|Khloe Kardashian]] and [[Emma Grede|Emme Grede]], to feature their products in H&M's Swedish and German e-commerce shops.<ref>{{Cite web |last=Velasquez |first=Angela |date=16 December 2022 |title=Good American Makes Friends with H&M |url=https://sourcingjournal.com/denim/denim-brands/good-american-hm-with-friends-khloe-kardashian-sweden-germany-398070/ |access-date=27 December 2022 |website=Sourcing Journal |language=en-US}}</ref> In 2017 H&M founded a new concept store Arket.