Editing Harris Teeter (section)

===1990s and 2000s: further expansion===
[[File:Harris Teeter footprint 2020-12.png|thumb|right|Map of Harris Teeter locations, as of December 2020 (supermarkets in green, fuel stations in red)]]
Fred Morganthall became president of Harris Teeter upon Dunn's retirement in 1997. Morganthall oversaw further expansion of the supermarket chain since taking over as company president. His first initial expansions moved Harris Teeter into [[Nashville, Tennessee]]; [[Atlanta|Atlanta, Georgia]]; and [[Jacksonville, Florida]], which happened through the end of the 1990s.

Harris Teeter's expansion into Atlanta included 15 stores around the city and its suburbs. There were plans to further expand in Atlanta. However, these plans were only partially fulfilled and poorly executed, leading the chain to pull out of the Atlanta market altogether in 2001. Atlanta already had an established supermarket base with [[Publix]] and [[Kroger]]. Kroger quickly bought and reopened some of the former Atlanta Harris Teeter store spaces as Kroger stores, although remodeling these stores to Kroger's store floor plan and design took a few years.

Harris Teeter originally operated three stores in the greater Jacksonville area when the company expanded into that market in the late 1990s. However, only one store remains open serving [[Amelia Island]]/[[Fernandina Beach, Florida|Fernandina Beach]], and thus making it Harris Teeter's only Florida location, albeit just south of the Georgia border. The [[Mandarin (Jacksonville)|Mandarin]] area store closed in 2004. October 3, 2006, brought the closing of the [[Ponte Vedra Beach, Florida|Ponte Vedra Beach]] location.<ref>[http://www.jacksonville.com/tu-online/stories/100406/neS_5340853.shtml Harris Teeter closes Ponte Vedra market] {{Webarchive|url=https://web.archive.org/web/20070929090648/http://www.jacksonville.com/tu-online/stories/100406/neS_5340853.shtml |date=September 29, 2007 }}, ''The Florida Times-Union'', October 4, 2006.</ref>

Starting in the 2000s, Harris Teeter attempted to differentiate itself from its competitors by providing exceptional customer service and newly "branded" departments. The first department to be "branded" was the meat department, which in June 2002 began offering "Harris Teeter Rancher" beef. This was followed by the introductions of the Farmers' Market (produce department, October 2003), the Fisherman's Market (seafood department, April 2004), and the Fresh Foods Market (deli/bakery, January 2005). Gourmet imported items are sold under the "H.T. Traders" brand.

Harris Teeter stores are now separated into 3 regions and 20 districts. The Northern Region, based in [[Fairfax, Virginia]], encompasses all stores in Virginia, Maryland, Delaware, and the northern coastal area of North Carolina. The Central Region, based in [[Raleigh, North Carolina]], encompasses stores from Greensboro/High Point to Wilmington and Albemarle. The Southern Region, based in Charlotte, contains stores in southwestern North Carolina (from Winston-Salem to Asheville), as well as South Carolina, Georgia, and Florida.

[[File:Citadel Harris Teeter.JPG|thumb|left|The first Harris Teeter in [[Washington, D.C.]] (Store #097-00231), opened in 2008]]
{{As of|2007|August}}, Harris Teeter had over 18,000 employees, and is the second largest supermarket chain in North Carolina, with [[Food Lion]] being number one.

By the mid to late 2000s, expansion to the [[Outer Banks]] of North Carolina had begun with stores in [[Corolla, North Carolina|Corolla]] (May 2006), [[Kill Devil Hills, North Carolina|Kill Devil Hills]] (July 2006), and [[Morehead City, North Carolina|Morehead City]] (February 2009). The first store in Maryland opened in [[Darnestown, Maryland|Darnestown]] on October 31, 2006; the second opened in May 2008 in [[Columbia, Maryland|Columbia]]'s [[Kings Contrivance, Columbia, Maryland|Village of Kings Contrivance]], replacing the closed [[Safeway Inc.|Safeway]]. The first store in [[Washington, D.C.]], opened in 2008.

Harris Teeter continues its shift into high-income urban areas. Most new stores opened in Morganthall's tenure conform to this pattern. Stores such as the original Harris Super Market, located near uptown Charlotte, remain grandfathered into the current system. With Harris Teeter's further expansion into the upscale markets, many of their older stores in lower income neighborhoods or small towns were being shut down as a result. One of Harris Teeter's oldest stores at Eastland Mall in Charlotte closed on June 22, 2006.{{cn|date=February 2025}}