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Hey Ya!
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==Commercial performance and impact== "Hey Ya!" was successful in North America, first charting on the week ending October 18, 2003, at number 57 on the [[Billboard Hot 100|''Billboard'' Hot 100]], three weeks after "[[The Way You Move]]" featuring [[Sleepy Brown]] debuted; which was at number 25 at the time.<ref>{{cite book|url=https://books.google.com/books?id=jxEEAAAAMBAJ |title=October 18, 2003 Billboard Issue |date=October 18, 2003 |access-date=October 14, 2014}}</ref> It topped the Hot 100 for nine weeks, from December 13, 2003, to February 7, 2004.<ref>{{cite magazine | url=https://www.billboard.com/charts/2003-12-13/hot-100 | title=The Hot 100: December 13, 2003 | publisher=[[Prometheus Global Media]] | magazine=[[Billboard (magazine)|Billboard]] | access-date=May 27, 2013}}</ref><ref>{{cite magazine | url=https://books.google.com/books?id=XREEAAAAMBAJ&pg=PA64 | title='Remember' Jackson? He's Back Atop Country | magazine=Billboard | publisher=Prometheus Global Media | date=February 7, 2004 | volume=116 | issue=6 | page=64 | issn=0006-2510 | access-date=May 27, 2013}}</ref> The digital sales topped the ''[[Billboard (magazine)|Billboard]]'' [[Hot Digital Tracks]] for 17 consecutive weeks.<ref>{{cite magazine | url=https://books.google.com/books?id=uw8EAAAAMBAJ&pg=PA64 | title=OutKast 'Moves' Past Itself To Claim No. 1 | magazine=Billboard | publisher=Prometheus Global Media | date=February 7, 2004 | volume=116 | issue=7 | page=64 | issn=0006-2510 | access-date=May 27, 2013}}</ref> The song's time at number one bridged two eras, ending [[Casey Kasem]]'s second tenure as host of ''[[American Top 40]]'' and beginning [[Ryan Seacrest]]'s tenure as host. The song performed well in [[urban contemporary]] markets, topping the [[Rhythmic (chart)|Rhythmic Top 40]] chart and reaching number nine on the [[Hot R&B/Hip-Hop Songs|Hot R&B/Hip-Hop Singles & Tracks]]. It was also successful in mainstream music, topping the [[Pop Airplay|Top 40 Mainstream]] and [[Top 40 Tracks]] and reaching number 13 on the [[Adult Pop Airplay|Adult Top 40]]. The song also crossed over to [[modern rock]] radio, and peaked at number 16 on ''Billboard''{{'s}} [[Alternative Airplay|Alternative Songs]] chart in December 2003. In 2004, André 3000 performed the song at The [[2004 Kids' Choice Awards]] and the song won the award for [[Kids' Choice Award for Favorite Song|Favorite Song]]. Later in the year, the song appeared on the compilation album ''Now That's What I Call Music! 16.'' It also appeared on the album ''[[Now That's What I Call Music! Number 1's]]'' in 2006 as well as the ''[[Now That's What I Call Party Hits! (American series)|Now That's What I Call Party Hits!]]'' album in 2007.<ref>{{cite magazine |title=OutKast: Alternative songs chart history |url=https://www.billboard.com/artist/outkast/chart-history/mrt/ |magazine=Billboard |access-date=May 13, 2020}}</ref> "Hey Ya!" was the first song on [[Apple Inc.|Apple]]'s [[iTunes]] to reach one million downloads<ref>{{Cite web|date=October 21, 2019|title="Hey Ya" By OutKast Was The First Song On ITunes To Reach One Million Downloads {{!}} DailyRapFacts|url=https://dailyrapfacts.com/8318/hey-ya-by-outkast-was-the-first-song-on-itunes-to-reach-one-million-downloads/|access-date=March 22, 2021|website=dailyrapfacts.com|language=en-US}}</ref> and in September 2005, the [[Recording Industry Association of America]] (RIAA) certified the single platinum for shipping one million copies.<ref name="RIAA" /> At the [[46th Annual Grammy Awards]], the song won [[Grammy Award for Best Urban/Alternative Performance|Best Urban/Alternative Performance]] and was nominated for [[Grammy Award for Record of the Year|Record of the Year]], but lost to [[Coldplay]]'s "[[Clocks (song)|Clocks]]".<ref name="grammys">{{cite web|url=http://www.mtv.com/news/topics/g/grammy/2004/nominees/ |title=2004 Grammy Winners |publisher=MTV News. Viacom Media Networks |access-date=May 27, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20040220141343/http://www.mtv.com/news/topics/g/grammy/2004/nominees/ |archive-date=February 20, 2004 }}</ref> The song also performed well in Europe. In the United Kingdom, it debuted at number six on the [[UK Singles Chart]] and peaked at number three after 12 weeks, remaining on the chart for a total of 21 weeks.<ref name="UKsin" /> "Hey Ya!" topped the [[Norway|Norwegian]] singles chart for seven weeks, and it reached the top in [[Sweden]] for the first week of 2004.<ref name="NOR" /><ref name="SWE" /> It performed well across the continent, reaching the top ten in [[Austria]], [[Finland]], France, Germany, Ireland, and [[Switzerland]].<ref name="AUT" /><ref name="FIN" /><ref name="FRA" /><ref name="GER" /><ref name="IRL" /><ref name="SWI" /> "Hey Ya!" debuted at number 17 on Australia's [[ARIA Charts|ARIA Singles Chart]], and later topped the chart for two consecutive weeks.<ref name="AUS" /> The song remained on the chart for 16 weeks<ref name="AUS" /> and was certified 11× platinum by the [[Australian Recording Industry Association]].<ref name=ARIA/> The song charted at number 61 for the 2003 end of year chart<ref name="ARIA-YE-2003" /> and was listed at number 15 on the 2004 chart<ref name="ARIA-YE-2004" /> and number five on the 2004 urban chart.<ref name="ARIA-Urban-2004" /> It was also successful in New Zealand, reaching number two and staying on the [[Recording Industry Association of New Zealand|RIANZ]] Singles Chart for 23 weeks.<ref name="NZ" /> The lyric "shake it like a Polaroid picture", along with the song's commercial success, helped to temporarily revitalize the Polaroid Corporation, which had declared bankruptcy in 2001. Because modern Polaroid film is sealed behind a clear plastic window, casually waving the picture has no effect on the film's development. Vigorously shaking the film may actually distort the image by causing the film to separate prematurely and creating blobs in the final image.<ref>{{cite news | url=http://www.cnn.com/2004/TECH/ptech/02/17/polaroid.warns.reut/index.html | title=Polaroid warns buyers not to 'shake it' | publisher=CNN. Time Warner | date=February 18, 2004 | access-date=May 27, 2013}}</ref> Nevertheless, Polaroid sought to capitalize on the allusion, hiring Ryan Berger of the [[Euro RSCG]] advertising agency.<ref>{{cite web | url=http://www.nypost.com/p/industry_riddles_bind_ad_clan_65jzRgDx4ksWqsh10awLnN | title=Industry Riddles Bind Ad Clan | publisher=News Corporation | work=[[New York Post]] | date=September 24, 2006 | access-date=May 27, 2013 | author=Sanders, Holly M.}}</ref> Polaroid sponsored parties for OutKast at which Euro RSCG distributed Polaroid cameras.<ref>{{cite web | url=https://money.cnn.com/magazines/fortune/fortune_archive/2004/06/28/374369/index.htm | title=Why The Scooters Have Polka Dots Target and others embrace stunts to cut through the clutter. | work=[[Fortune (magazine)|Fortune]] | date=June 28, 2004 | access-date=May 27, 2013 | author=Leonard, Devin}}</ref> OutKast also made a deal to hold Polaroid cameras during some of its performances. While Polaroid did not release sales figures, its public image, which was in decline with the growing popularity of [[digital camera]]s, was bolstered by the song.<ref>{{cite web | url=http://seattletimes.com/html/businesstechnology/2001869006_polaroid02.html | archive-url=https://archive.today/20130615204251/http://seattletimes.com/html/businesstechnology/2001869006_polaroid02.html | archive-date=June 15, 2013 | title=Hip-hop, Polaroid form unlikely commercial deal | publisher=[[Tribune Company]] | work=[[The Baltimore Sun]] | date=March 2, 2004 | access-date=May 27, 2013 | author=Walker, Andrea K.}}</ref> However, despite the welcome exposure, Polaroid eventually discontinued the sale of original Polaroid cameras and film, and again declared bankruptcy in 2008.<ref>{{cite news|url=https://www.bloomberg.com/apps/news?pid=20601087&sid=afOdWSvgMXtM&refer=home|title=Polaroid in Bankruptcy Again, Cites Petters Charges (Update3)|last=Larson|first=Erik|date=2008-12-19|work=Bloomberg.com|access-date=2022-08-24|url-status=dead|archive-url=https://web.archive.org/web/20100613163056/http://www.bloomberg.com/apps/news?pid=20601087|archive-date=2010-06-13}}</ref> The song was used as the namesake of Pocoloco’s Stand ability in [[JoJo's Bizarre Adventure|''Jojo’s Bizarre Adventure'']], part seven, “[[Steel Ball Run]],” which debuted in 2004.
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