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=== Announcement === [[File:IDVD2.png|thumb|iDVD 2 had the same minimalistic brushed metal interface as iDVD 1.]] Steve Jobs introduced iDVD at Macworld Expo SF in January 2001, as a companion tool to [[iMovie]]. The intended [[workflow]] was for users to be able to record footage with a [[digital camcorder]], import it and edit it in iMovie, and then use iDVD to add DVD menus and burn their movie to a writable DVD.<ref name=":1" /> iDVD was bundled with [[Power Mac G4]] models with a [[SuperDrive]], and Apple also began selling writable DVDs for $10 each. Simultaneously with iDVD, Apple announced DVD Studio Pro, a DVD authoring tool for professional users sold separately from [[Final Cut Pro]].<ref name=":0" /> iDVD 1 had a brushed-metal, single-window interface, and includes pre-made themes, as well as the ability to create custom themes. It encoded movies to the [[MPEG2]] format required by DVD players, using the [[PowerPC G4]]'s AltiVec SIMD execution unit (called the "Velocity Engine" by Apple). According to Apple, encoding an hour-long DVD with the Velocity Engine would take 2 hours, as opposed to 25 hours with software encoders. During the keynote where he introduced iDVD, Jobs criticized competitors' predictions that the [[personal computer]] was "yesterday's platform" and would be supplanted by internet-connected mobile devices. Instead, Jobs said the PC would become the "digital hub" linking these peripherals, including camcorders and DVD players.<ref name=":1">{{Cite web |last=Siracusa |first=John |date=January 2001 |title=MacWorld Expo San Francisco 2001 |url=http://arstechnica.com/reviews/01q1/macwldsf/mwsf-8.html |url-status=live |archive-url=https://web.archive.org/web/20010124094200/http://arstechnica.com/reviews/01q1/macwldsf/mwsf-8.html |archive-date=January 24, 2001 |access-date=May 13, 2023 |website=Ars Technica}}</ref><ref name=":0">{{Cite magazine |last=Snell |first=Jason |date=March 2001 |title=Apple's iDVD: Disc Warrior, Come Out to Play |magazine=[[Macworld]] |page=38}}</ref> iDVD 1 could not burn movies longer than an hour.<ref name=":0" />
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